April 2015 – Connie Moore and Robert Rose discuss better practices of the 7th era of marketing – Experiences. Listen in as the DCG analysts discuss where marketing has been, where it’s going, and how you can benefit from staying ahead of the curve.
A few weeks ago I got a phone call from an old friend and colleague. Stowe Boyd was on the line. It’s amazing how quickly we managed to cover a decade’s worth of news and updates within a few minutes. To say I was pleased to hear from Stowe is a huge understatement. Stowe is… read more >
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
April 2015 – Connie Moore and Cathy McKnight discuss the importance of requirements gathering in a technology selection project, and provide some pointers and great advice for gathering and prioritizing requirements for a technology selection.