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YOU are the problem

I wanted to try something a little different for this post. I’m doing an assessment of what went wrong with Alfresco for a Canadian university. They purchased Alfresco back in 2008/09, initially to handle some of their web content needs. Things haven’t gone so well. Below is a quick wrap up email I sent to the project… read more >

DAM essential to customer journey

Content is an essential element to today’s marketer. A study by the CMO Council on B2B Content Marketing reports that the most important characteristics of valuable content are the breadth and depth of the information (47%), ease of access, understanding and readability (44%) and originality of thinking and ideas (39%). CMI research shows that 86% of B2C… read more >

Great Customer Experience: You know it when you see it

Not too long ago, my son and I went for a drive. Boom! We were suddenly rear-ended by a runaway Mini that plowed into my SUV. Dumb move for the Mini, but no one was hurt and there was minimal damage. Dealing with the other guy’s insurer after a crash? Don’t get your hopes up… read more >

Why I joined Digital Clarity Group: When digital and personal disruption collide

After a two-year hiatus from the world of work I’m back at it again, having just joined Digital Clarity Group as senior vice president, research. (Here’s the bio.) You may be wondering, why now? And why DCG?  Good questions. Why now? The “why now” is easy. I left the workforce in January 2013 because of a… read more >

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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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