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Requirements Gathering: A critical part of the technology selection journey

So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >

DCG Podcasts: Requirements Gathering for a Technology Selection

April 2015 – Connie Moore and Cathy McKnight discuss the importance of requirements gathering in a technology selection project, and provide some pointers and great advice for gathering and prioritizing requirements for a technology selection.

Apple Watch and a new kind of “systems integration” for CEM

In a recent piece on his Asymco blog, Horace Dediu tackles the question of how to predict what category Apple might enter next. (Specifically, whether they will build a car.) However, I think the piece exposes some essential but overlooked elements of customer experience management. It ought to be required reading for anyone involved with… read more >

Is your home-grown e-commerce solution weighing you down?

There are a lot of great big happy projections hitting the headlines about e-commerce growth and its potential. In 2014, the global e-commerce market reportedly exceeded $1.3 trillion, lead by the US and China. And apparently this is just the beginning: the US Department of Commerce says that just 7% of US retail is online…. read more >

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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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Awards

The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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"Digital Clarity Group has made a huge impact in a small amount of time because of the very high value it is delivering."

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