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BoxWorks 2014 – Quick Thoughts Delayed

I attended BoxWorks2014 in San Francisco, from September 2nd to 4th. It was fun. It was great to reconnect with some folks I hadn’t seen in a while, and to meet some people face-to-face for the first time. This paragraph feels like one of those “what I did during summer vacation” essays. You may be… read more >

Ad Tech Is An Opportunity for Agencies…If They Move Fast Enough

Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!”  It’s hard to avoid the notion that ad tech is… read more >

The Consumerization Of Agency Services

For many marketing executives in the mid-market, digital disruption is the “Justin Bieber” of business: popular enough that they have to pay attention – but annoying enough that they wish they didn’t have to. One CMO at a large publishing company told me recently, “I know we’re supposed to innovate and create this technology-driven change,… read more >

Will you survive Business 2020? And can the enterprise strike back?

For some people (including, often, me), the year 2020 still represents a remote, science-fiction future, with flying cars, space colonies, and robotic cops. But of course, 2020 is now barely five years away. It is closer to us today than the introduction of the web-enabled smartphone. Extraordinary – and at one time unimaginable – transformations… read more >

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Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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