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The foundation of good governance

It is everywhere. And while content is prolific, it is not simple — it is a complex, multi-faceted effort that if not managed properly can mean the d ifference between success and getting sued. The content – images, text, audio, video – that fill our digital channels does not appear out of thin air. Success… read more >

Change Management: teaching old dogs new tricks isn’t easy

You know that expression about “teaching old dogs new tricks . . . ?” Well, it’s true. In fact, it’s worse than that—I’m having trouble teaching my two-year-old Dalmatian new tricks and he isn’t even middle aged. My dog only wants to do what he already knows how to do —and, what he already likes… read more >

When Evaluating A Digital Partner, Look For Integration Mastery

Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >

Pushing the Creep Factor with Customer Data

In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >

Dating and love and CEM

Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc.  If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >

Is Your Customer’s Personal Data an Asset or a Liability?

This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >


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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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Awards

The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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"Digital Clarity Group has made a huge impact in a small amount of time because of the very high value it is delivering."

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