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Marketing Automation Round-up, May 2016

Digital Clarity Group’s MAP round-up condenses and consolidates some of the marketing automation industry’s most topical news and happenings from the past couple of months.  This edition’s round-up catches up with why IBM is so interested in the weather and Marketo – the acquisition buzz, as well as its new partner and IoT offering. IBM, the… read more >

DCG Webinar Recording: A new chapter for Sitecore

In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >

Six Reasons Why Brands Should Consider Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. The advent of online shopping in the 1990s gave rise to a host of new pure-play online retailers, but the fundamentally linear model of the brick-and-mortar world –… read more >

What Does “The medium is the message” Mean for Customer Experience?

It’s just five simple words. The medium is the message. Most of us send dozens of messages every day, in email, Twitter, Facebook, and SMS. And we all know that, along with TV, radio, theater, and print, those are all examples of media. After that, all that remains in the medium is the message is… read more >

Will Washington’s New Overtime Eligibility Regulations Hurt Retailers?

This week, the White House announced a new labor regulation that will extend overtime eligibility to 4.2 million workers. This regulation raises the minimum salary for workers who must receive overtime pay from $23,660, a rate that was last set in 2004, to $47,476. This is a big deal. The mean annual wage for a retail… read more >

Naked & Afraid IT Projects

In the hit reality TV show Naked and Afraid a man and woman who have never met in their lives before are taken to a remote and dangerous location, the jungles of Borneo, or the rain forest of the Amazon. Once there they strip off all their clothes and head off, barefoot together into the… read more >


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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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Awards

The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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"Digital Clarity Group has made a huge impact in a small amount of time because of the very high value it is delivering."

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