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PODCAST: Cyber Security

Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at digitalclaritygroup.com In this episode of Just… read more >

Data: Removing the barriers to get the bigger picture

Doing something over and over again and expecting a different result is EITHER practice or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >

Extending ECM to Office 365 fills in missing pieces

Over the past two years there’s been a lot of discussion about the future of ECM. Some old-timers form the vanguard by defending ECM systems that are (quite honestly) sometimes challenging to deploy, manage and use. Others like how products such as Dropbox, Box, and Microsoft OneDrive for Business are easier and cheaper to deploy,… read more >

Is AI (artificial intelligence) a Marketer’s Crystal Ball

Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First, there was CRM, a must-have for customer records. After its introduction, marketing automation platforms (MAPs) quickly became “the” tool all marketers needed (and arguably, still do)…. read more >

What’s in Store for BloomReach + Hippo?

My colleague Jill Finger Gibson has done a great job analyzing the challenges and opportunities presented by the late October acquisition of WCM vendor Hippo by Silicon Valley’s BloomReach, which offers a commerce-centric personalization platform. Not the least of those is the perrenial question when a company is acquired: What does it mean for the… read more >

Extended ECM (xECM) opens the door to content for CRM users

There’s been good news recently on the extended enterprise content management (xECM) front. Specifically, OpenText and Salesforce.com announced a partnership to integrate OpenText’s Content Server with Salesforce’s CRM through an out-of-the-box connector. This mirrors other recent partnerships from OpenText to integrate Content Server with 1) Microsoft SharePoint Online (Office 365) and 2) SAP SuccessFactors (extending… read more >


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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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