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Will consumers be admitted to the Drucker Forum? CEM and management transformation

As I write this I’m on the way to the Global Drucker Forum in Vienna. In honor of Peter Drucker, this fifth annual gathering brings together the bigs and the wigs of management consulting and practice, including Clayton Christensen, Gary Hamel, Rita McGrath, and John Hagel III. Can management manage its own Great Transformation? The… read more >

DCG Podcasts: Insights about Publicis’ Acquisition of Sapient

At $3.7 billion in cash, Publicis’ recent acquisition of Sapient is not just another holding company buying yet another digital agency. For one, Publicis is changing its name to Publicis.Sapient and betting big that the capabilities Sapient will bring to its network will help the holding company to take a great leap forward in digital,… read more >

Publicis Groupe’s acquisition of Sapient: some customer implications

Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >

Publicis Groupe’s acquisition of Sapient: some market implications

Let’s be honest: when holding companies acquire agencies — a near-weekly occurrence these days — there’s really not much effect on anyone other than their investors. But Publicis Groupe’s acquisition of Sapient is different. Maybe not better, but different. Counter to what the mega ad agency groups such as WPP, Interpublic Group, and Omnicom may… read more >

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Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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