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Successful Technology Implementation Requires Buyer Preparation

What are the ingredients for a successful technology implementation for customer experience management? Obviously, selecting the right technology is important. And yet, with all the high-quality technology choices available, an astonishingly high number of technology implementations fall short of success. The Standish Group, a research firm that tracks the state of the software development industry, found in a survey of 50,000 IT… read more >

Are Tech Firms Taking Over Digital Agencies and Madison Avenue?

With the explosion of digital initiatives over the past couple of years the worlds of advertising, marketing and technology have been on an undeniable collision course. Creative strategies that would once have taken months to execute are now live and kicking within seconds. Publishing technology has been overhauled and democratized, lucrative advertising brokerages are being… read more >

Stakeholders bring wisdom of the crowds

Whether it is a major platform selection and implementation or simply a refresh of an existing design or user interface, garnering the input, buy-in, and/or support of affected teams and individuals in your organization – your project’s stakeholders – is essential to your success. “Groups are only smart when there is a balance between the… read more >

Privacy and Piracy: Who Owns Personal Data?

You wouldn’t steal personal data, would you? Remember the anti-piracy ads that ran in movie theaters and on DVDs ten years ago? The message was, in part: You wouldn’t steal a car. You wouldn’t steal a handbag. You wouldn’t steal a television. Downloading pirated films is stealing. Piracy. It’s a crime. In those relatively early… read more >

Latest Stats Show Mixed Picture For Retail E-Commerce in U.S.

The latest quarterly statistics on the retail sector, including retail e-commerce, were released from the U.S. Department of Commerce earlier this week. Once you are able to digest the dense government language and poorly-formatted charts and tables, you can see that the overall picture is positive, with growth pointing in all the right directions. Yet the data also… read more >

Now is the Time to Prep for a Data-driven Holiday Retail Season

Please, retailers, enjoy the rest of the summer! Tan, grill, softball, camp out, and eat watermelon until you are bloated by the sheer pleasure of it all and can do no more than lay on a beach in the warm sunlight like a Twitter fail whale. Have a mid-day snooze if you like – it’s still… read more >


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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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"Digital Clarity Group has made a huge impact in a small amount of time because of the very high value it is delivering."

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