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Microsoft & Adobe Get Serious

Today Microsoft announced a strategic partnership with Adobe making Azure the primary cloud platform for Adobe while integrating Marketing Cloud with Dynamics365, its combined CRM/ERP solution. It’s all too easy to dismiss partnerships as little more than marketing ploys. For example, Oracle announced a ‘major’ partnership with Salesforce a couple of years back, and this… read more >

Inspiring Delight in Customer Experience Design

Today ConnectiveDX kicked off their annual Delight Conference in Portland, Oregon. This year the event boasted another excellent line up of speakers and partners, in addition to the best fall weather the Pacific Northwest has to offer. The day began with a packed breakfast on the first floor of the Portland Art Museum. From there four… read more >

Digital Transformation in Higher Education: Checkpoint London

DCG had a seat at the table when 14 senior leaders and managers from 11 prestigious universities in the UK met in London recently. Acquia and Manifesto Digital, contributing sponsors for our research on the state of digital transformation in higher education, set the scene by hosting a round table discussion at the Covent Garden… read more >

Intelligent Search and the Lesson of Pokemon GO

In recent months I’ve noticed that in vendor briefings and conference presentations, search, and more specifically intelligent search, have come up as opportunities for improving customer experiences. Intelligent search, whereby a search engine tracks a user’s search behavior and adapts its algorithm to their habits, is one way to reduce the time and effort an online… read more >

New Ad Coalition Won’t Dent Ad Blockers — And They Know It

Will the new “Coalition for Better Ads” lead to, well, better ads, and encourage people to turn off ad blockers? The answer to the first question is a heavily qualified “maybe.” The answer to the second is . . . excuse me while I RO the F, LMAO. In other words, even if the effort does… read more >

OpenText acquires Documentum

Today we got confirmation that OpenText is buying Documentum (aka Dell EMC’s Content Management Division).  Let’s say right up front we think this is a good move. Though some upheaval is to be expected, it makes a great deal of sense for both parties. Though Documentum was acquired by EMC in 2003 for $1.7B  (and… read more >

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  1. Dreamforce 2016

    October 4 - October 7
  2. More Than Digital Day

    October 6
  3. NG Chief Marketing Officer US

    October 24 - October 26
  4. 8th CMO Summit US

    October 26 - October 28
  5. Cisco Partner Summit

    November 1 - November 3

About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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