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Content and Commerce Integration: Welcome To The Machine

At Digital Clarity Group we’ve been closely tracking developments in content and commerce, and there are signs that these two formerly separate worlds are connecting in multiple ways: WCM software vendors are expanding into e-commerce products and solutions (e.g. Sitecore Commerce and Episerver Digital Commerce) WCM and e-commerce vendors are forging strategic alliances (e.g.  Magento and Acquia) Digital… read more >

PODCAST: Cyber Security

Welcome to Just Clarity, a periodic podcast about Digital. Just Clarity is produced by the team at Digital Clarity Group. We help leaders transform the experience they deliver to customers, prospects, and their employees through the effective selection, integration, and adoption of customer experience management technology. Learn more at digitalclaritygroup.com In this episode of Just… read more >

Data: Removing the barriers to get the bigger picture

Doing something over and over again and expecting a different result is EITHER practice or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >

Extending ECM to Office 365 fills in missing pieces

Over the past two years there’s been a lot of discussion about the future of ECM. Some old-timers form the vanguard by defending ECM systems that are (quite honestly) sometimes challenging to deploy, manage and use. Others like how products such as Dropbox, Box, and Microsoft OneDrive for Business are easier and cheaper to deploy,… read more >

Is AI (artificial intelligence) a Marketer’s Crystal Ball

Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First, there was CRM, a must-have for customer records. After its introduction, marketing automation platforms (MAPs) quickly became “the” tool all marketers needed (and arguably, still do)…. read more >

What’s in Store for BloomReach + Hippo?

My colleague Jill Finger Gibson has done a great job analyzing the challenges and opportunities presented by the late October acquisition of WCM vendor Hippo by Silicon Valley’s BloomReach, which offers a commerce-centric personalization platform. Not the least of those is the perrenial question when a company is acquired: What does it mean for the… read more >


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About DCG

Digital Clarity Group is an analyst and consulting firm focused on the content, technologies, and practices that drive world-class customer experience. Global organizations depend on DCG's insight, reports, and consulting services to help them turn digital disruption into digital advantage.
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Awards

The IIAR New Analyst Firm of the Year 2014

"Digital Clarity is composed of smart, free-thinking and experienced analysts who follow their gut and provide tailored guidance."

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"Digital Clarity Group has made a huge impact in a small amount of time because of the very high value it is delivering."

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