“The addition of Livefyre will enable customers to increase their content velocity across AEM and Adobe Marketing Cloud,” Cathy McKnight, co-founder and vice president of Consulting and Operations at Digital Clarity Group (DCG), told eWEEK. “It will also allow customers to build a stronger pipeline through better management of all types of content: brand-generated, social, user-generated and more. With the ever-increasing demand on marketers to create more relevant and valuable content, Livefyre will help them do so more quickly and effectively.”