Adobe Acquires Livefyre, Will Integrate With Marketing Cloud
Cathy McKnight, co-founder and VP of Consulting and Operations at Digital Clarity Group, said the acquisition will enable Adobe’s customers to increase their content velocity across the Adobe marketing cloud.
She said the acquisition fills a gap in Adobe’s ability to offer a more complete digital experience solution, and may give the company “an edge over some of their competition who still rely on partners to deliver the capabilities.”
“It will also allow customers to build a stronger pipeline through better management of all types of content: brand generated, social, user generated, and more. Branded user generated content has a huge influence on brand-related decisions and makes for some of the most engaging content – think customers’ product/service reviews on testimonial pages — so it needs to be a part of a company’s content strategy,” she said.
