Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >
Author Archive | Cathy McKnight
“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >
FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who have worked… read more >
Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a… read more >
“What is a customer journey map?” would seem to be a fairly self-explanatory question. A customer journey map is a diagram/infographic/flowchart the depicts the steps customers go through to engage with a company. Journeys can show the path to buying goods or services or gather information. Simple, right? Not so fast. Sure, a customer journey map is a… read more >
In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building the team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences. As… read more >
“Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology. Most DAMs come with some type of embedded workflow engine. … read more >
Like so many things: eating healthy, exercising, flossing – we know we should do these things, but be honest – when was the last time you flossed once a week, let alone every day. Metadata (data that describe other data) is kinda like that. We all know it is important. We all know we should… read more >
A Guide to Getting it Right with Digital Asset Management Metadata You may be thinking: We have gotten this far without paying attention to metadata; is it really that important? The answer is an emphatic yes! Without a metadata schema and strategy specifically designed and implemented for your organization the risk of mistakes due to… read more >
A Guide to Getting it Right with Digital Asset Management Workflows Successful planning, implementation, and communication around workflow configuration will make or break the adoption of a new Digital Asset Management system. Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.