Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!” It’s hard to avoid the notion that ad tech is… read more >
Author Archive | Hollis Thomases
Looking to reach and influence customers through social media? Just be sure your mission aligns with reality first. A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should… read more >
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Tim Walters, Ph.D.,
The CEM Imperative.
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