To mark the publication of a new Digital Clarity Group Insight Paper, “The New Role for Documentation in the Era of Customer Experience Management,” consider this historical tale. Although we now date the early 15th-century as the dawn of the Renaissance, Europe at the time was still more medieval than modern… read more >
Virtually overnight, consumers empowered by mobile devices, social platforms, and ubiquitous connectivity have forced organizations of all types to come to terms with customer experience management (CEM). Customer experiences are usually multi-event and multichannel, and they typically involve multiple departments or teams. Successful CEM, therefore, requires organizations to abandon the traditional “touchpoint” approach to managing and measuring customer… read more >
As I write this I’m on the way to the Global Drucker Forum in Vienna. In honor of Peter Drucker, this fifth annual gathering brings together the bigs and the wigs of management consulting and practice, including Clayton Christensen, Gary Hamel, Rita McGrath, and John Hagel III. Can management manage its own Great Transformation? The… read more >
In the customer-centric era, success will come to those who can truly put the customer — not tools or technologies — at the center of everything they do. Organizations should carefully evaluate how they can help marketers optimize the core web channel and remove barriers to success, such as time-consuming implementations, long delays to launch… read more >
With $115 billion in revenue, over 170,000 employees, and 76 million customers, Allianz SE is the largest insurance company in the world and the 11th largest financial services firm. Founded in 1890 and now operating in over 70 countries, this enormous enterprise has survived world wars, the San Francisco earthquake, the Great Depression, and Cats‘… read more >
The forces of digital disruption have toppled established business models, magnified the significance of digital channels and competences, and initiated the “customer-centric era.” CMOs and their marketing organizations would seem to be ideally positioned to lead organizational response, as they typically own the customer relationship and have developed sophisticated methods for understanding and communicating with… read more >
Say you work for a company that makes wool clothing. For a few years, you’ve been in charge of herding the sheep: making sure that they are fed and cared for, hang out in the right pastures, and show up on time for their shaves. That’s content management. One day, you get a new assignment…. read more >
For some people (including, often, me), the year 2020 still represents a remote, science-fiction future, with flying cars, space colonies, and robotic cops. But of course, 2020 is now barely five years away. It is closer to us today than the introduction of the web-enabled smartphone. Extraordinary – and at one time unimaginable – transformations… read more >
The few years since the introduction of the smartphone have brought unprecedented and unforeseen change to the business environment in nearly every company. Technology innovations such as mobile computing, analytics, cloud, and social platforms have empowered consumers in both B2C and B2B contexts, and fundamentally inverted the relationship between buyers and sellers. Looking forward to the business environment in… read more >
The Annals of Disruption Denial, Part 1 The uproar has died down. Twitter searches for “Lepore” are again dominated by the antics of the one named Chris, the “Vine celebrity” and recently convicted felon. But the one named Jill (no relation, and she doesn’t even appear to have a Twitter account, so you can forget… read more >
