Accenture + Acquity is about The CEM Imperative

Friday’s announced acquisition of Acquity Group by Accenture is impressive in both dollar and surprise value. But in fact, it is merely a high-profile manifestation of the changes racking the service provider (SP) landscape as they reposition to support customer experience management (CEM). For example, fellow suit-and-tie consulting firm Deloitte picked up Übermind in January [...]

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The Rise of the Manager of Meaning

The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself. Big Data just might be the big idea that hastens the alignment of this purpose, but it won’t, itself, [...]

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At the Crossroads: Can HubSpot Become the Next Salesforce?

Happy companies create happy customers. This is one of the themes that comes through when you visit HubSpot. That, and the fact that they measure everything and are particularly open – from their office environment, to the financials they post (as a private company), to the way they share a lot of content about their [...]

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The house the CMS team built

Finding the right web content management system (WCMS) is akin to building a house; without the proper thought, time, and consideration dedicated to the process at the outset, you will likely end up with something that you will find difficult to live in/with. It all starts with a perceived need Most of us don’t just [...]

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Adobe Creative Cloud is coming to a web designer near you

Adobe Creative Suite – including Photoshop, InDesign and Illustrator – becomes a cloud-based subscription service. As announced at Adobe MAX, the Creativity Conference, Adobe Creative Suite (CS) will now become a cloud-based service. Starting from June 2013, Adobe CS, which includes Adobe Photoshop, InDesign, Illustrator, Dreamweaver, and Premiere, will be available as a cloud, subscription-based [...]

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Employee

Jive and Box step closer to employee systems of engagement

If you have held a job for more than a few days you know that information management, access, and exchange are the achilles heel of the knowledge-based enterprise. It’s no surprise then that enterprise social and collaboration tools have been the focus of so much investment and innovation in recent years, among both start-ups and [...]

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Small Data Goes Big Time

Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their [...]

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