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Free Developer Report

Eliminate Digital Asset Chaos with a Rich Media Ecosystem

In this report, Connie Moore looks at why business needs for DAM (digital asset management), as both technology and practice, are exploding within organizations of all sizes, driven by the seemingly unlimited marketing dependency on and consumer demand for rich media. In today’s digital world, it is no longer sufficient to master text. Customers, prospects,… read more >

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Free Developer Report

Retail Marketing: Get Started on Creating Great Customer Experiences with Journey Strategies

In this report, Connie Moore offers insights into customer journey strategies and journey mapping practices that enable retail marketers to better engage and delight customers. By understanding and organizing around the shopper’s journey, retailers make direct connections between their brand and individual customers. Customer journeys put the customer’s lens on the brand’s products, stores, e-commerce… read more >

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Free Developer Report

Robotic Process Automation: A Breakthrough In Getting Work Done Quickly, Cheaply, and Accurately

Robotic process automation (RPA), also known as intelligent automation or robotics, is getting significant attention from business and technology executives as companies seek big jumps in productivity by deploying tools powered by artificial intelligence (AI). At operational excellence, business process management (BPM), and AI conferences, sessions about robotics implementations, best practices, and case studies are… read more >

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Free Developer Report

Pharma Marketing: Get Started on Creating Great Customer Experience with Journey Strategies

In this report, Connie Moore offers unique insights into customer journey strategies and journey mapping practices that can be leveraged for better customer experience in the pharma sector. Marketing is already challenging for pharma companies. Pharma continues to spend the lion’s share of its marketing dollars to reach patients via broadcast advertising and print. Direct-to-consumer… read more >

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Free Developer Report

Smart Data is the Key to Building Trust with Consumers

Data is the currency of today’s increasingly digital economy — the coin of the digital realm. Data reveals consumers’ needs and desires and makes it easier for brands to more quickly respond with the appropriate message, offer, or product. When data is currency, it seems to follow that firms should collect as much of it as… read more >

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toolkit

Digital Asset Management Workflow Guide for Beginners

A Guide to Getting it Right with Digital Asset Management Workflows Successful planning, implementation, and communication around workflow configuration will make or break the adoption of a new Digital Asset Management system. Created by Cathy McKnight, this Guide is for all team members involved in the process of digital asset management (DAM). Whether you are… read more >

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Free Developer Report

Looking for Customer Feedback in All the Right Places

Contact center and VOC (Voice Of the Customer) leaders are on a permanent quest for customer feedback, typically from email and phone surveys. But in an age of empowered consumers, traditional sources may be inadequate and seem outdated. Today’s leaders not only need to gather effective, quantitative inputs by asking customers for feedback, but also… read more >

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Free Developer Report

Beyond Technology: Aligning People and Processes for Customer Experience

Vast amounts of attention, effort, and money have been expended on customer experience management  (CEM) over nearly a decade – by vendors, service partners, and practitioners. Yet global consumer surveys show conclusively that most firms are struggling to make or sustain real progress with improved customer experiences.  DCG has analyzed several of the reasons firms… read more >

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Free Developer Report

Get Ready for the GDPR: Talking to Colleagues and Vendors

  Did you know that selecting the wrong vendor or services partner could put your company at risk of violating customer data privacy regulations? It’s true. The provisions for data protection by design (DPbD) effectively require that controllers and processors – that is, your company – may work only with vendors and service providers with… read more >

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