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Free Developer Report

A Unified View of Audiences is Key to B2B Digital Advertising Success

Digital advertising can still be an effective tool for B2B marketers. There’s evidence that it works, when done right. In a recent study, 5% more B2B buyers than last year cited “digital ads” and “ads on social media” as resources that first informed them of the solution they were researching. What’s more, digital advertising for… read more >

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Free Developer Report

The Burden and the Benefit of Data Subject Rights Under the GDPR

One of the major areas of concern for organizations affected by the General Data Protection Regulation (GDPR) is ensuring they have the systems and processes in place to handle requests from individuals for information about, or access to, their personal data. Enabling the so-called data subject rights may be the first big challenge many organizations… read more >

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Free Developer Report

B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management

B2B Marketers Speak: Success Depends on Mastering the Business Practice of Content Management is the first in a series of reports based on Digital Clarity Group’s 2017 Voice of the Marketer research. B2B marketers know that harnessing the power of content in the digital era is no easy feat. The need to fill and refill… read more >

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Free Developer Report

Assessing and Selecting Digital Partners: A Framework

  Organizations typically invest a great deal of time and effort selecting the right technology but very little selecting the right partner for implementation. In our experience, this is a huge mistake. Based on the early trends emerging from our recent research on the subject, it is one of the core reasons why so many… read more >

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Free Developer Report

How to Survive and Thrive Under the GDPR: An Essential Guide for Marketers

Despite its name, the General Data Protection Regulation (GDPR) is not something that will be taken care of by the lawyers in the compliance department and the data security pros in IT. The GDPR – which takes effect May 25, 2018, and applies to every company that touches the personal data of people who live… read more >

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Free Developer Report

Eliminate Digital Asset Chaos with a Rich Media Ecosystem

In this report, Connie Moore looks at why business needs for DAM (digital asset management), as both technology and practice, are exploding within organizations of all sizes, driven by the seemingly unlimited marketing dependency on and consumer demand for rich media. In today’s digital world, it is no longer sufficient to master text. Customers, prospects,… read more >

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Free Developer Report

Retail Marketing: Get Started on Creating Great Customer Experiences with Journey Strategies

In this report, Connie Moore offers insights into customer journey strategies and journey mapping practices that enable retail marketers to better engage and delight customers. By understanding and organizing around the shopper’s journey, retailers make direct connections between their brand and individual customers. Customer journeys put the customer’s lens on the brand’s products, stores, e-commerce… read more >

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Free Developer Report

Robotic Process Automation: A Breakthrough In Getting Work Done Quickly, Cheaply, and Accurately

Robotic process automation (RPA), also known as intelligent automation or robotics, is getting significant attention from business and technology executives as companies seek big jumps in productivity by deploying tools powered by artificial intelligence (AI). At operational excellence, business process management (BPM), and AI conferences, sessions about robotics implementations, best practices, and case studies are… read more >

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Free Developer Report

Pharma Marketing: Get Started on Creating Great Customer Experience with Journey Strategies

In this report, Connie Moore offers unique insights into customer journey strategies and journey mapping practices that can be leveraged for better customer experience in the pharma sector. Marketing is already challenging for pharma companies. Pharma continues to spend the lion’s share of its marketing dollars to reach patients via broadcast advertising and print. Direct-to-consumer… read more >

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Free Developer Report

Smart Data is the Key to Building Trust with Consumers

Data is the currency of today’s increasingly digital economy — the coin of the digital realm. Data reveals consumers’ needs and desires and makes it easier for brands to more quickly respond with the appropriate message, offer, or product. When data is currency, it seems to follow that firms should collect as much of it as… read more >

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