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Digital Clarity Group

8 Step Technology and Implementation Partner Selection Tool

Looking for a new technology? Perhaps a new web content management (WCM),  or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >

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Free Developer Report

An RFP/Procurement Tool For Today’s Marketer

Marketing as a function has evolved from using just email and the Internet as its channels for audience outreach. Today it is about creating an overall, positive, digital experience. Accordingly, the tools and systems they use have also evolved, becoming more comprehensive in what they offer today’s marketer. So it stands to reason that the… read more >

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Free Developer Report

Five Crucial Lessons Learned in Content Management System Selections

One of the most important actions an organization can take when tackling a new initiative is to learn how to avoid the gotchas — know the pitfalls, the lessons others have learned, and the best practices derived from the experiences of those who have done it successfully (and not so successfully). Learning from others is particularly important when selecting… read more >

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toolkit

Stakeholder Analysis for Project Participation, Workshop, and Interview Planning

Stakeholder Analysis spreadsheet is a tool that can help simplify and add clarity to understanding project participants. The spreadsheet captures: Who they are: name, title, work location. How they are impacted and/or will impact the project: their interest in the effort, their area of expertise, their relevant history – are they an advocate or someone… read more >

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Free Developer Report

8-Step Guide to WCMS Selection

In today’s content-driven online environment, the ability to effectively deliver accurate, relevant information in the right format, and in a timely fashion on the web is imperative for any successful online strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) for your public, intranet and/or extranet websites is one of the first steps on that… read more >

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Free Developer Report

The CEM Imperative: Customer Experience in the Age of the Empowered Consumer

The ability to effectively manage relationships with prospects and customers can make or break an organization. Unfortunately, there is currently no “one-size-fits-all” solution to managing these experiences, which means Customer Experience Management (CEM) is hard, complicated, and very new. In this Insight Paper, Tim Walters makes the case for CEM by explaining that empowered customers,… read more >

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Free Developer Report

It’s Time to Rethink “Enterprise” Software. Look for the Answer in the Business Process, not the Application

Everyone talks about “enterprise” software solutions, but what does it really mean? The established definitions are either too broad (“Software used by companies.”) or too narrow (ERP suites). Most people would agree that “enterprise” indicates that the software has certain characteristics or capabilities, such as scalability, extensibility, portability, etc. However, since there are no agreed-upon… read more >

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Free Developer Report

Simple Sells. Creating and Selecting the Best Tools for the Modern Marketer

Reaching and engaging today’s consumer is both an art and a science. The same is true if you are a software or services firm looking to reach and engage with the modern marketer. With more channels to manage, more content to create, and more connections and stakeholders to satisfy, being a digital marketer has become… read more >

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Free Developer Report

Selecting Today’s Web CMS: 5 Key Practices for Successfully Selecting Your Next Platform

Authors: Robert Rose, Scott Liewehr Web CMS business drivers have changed from simply managing web content to managing sophisticated digital experiences and supporting a buyer’s journey across multiple channels. Today, the content you serve must be contextually relevant — it should be personalized by leveraging a visitor’s location, device, behavior, social graph and supporting information… read more >

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