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Free Developer Report

A Flurry of Private Equity M&A in Content Management Hits the CEM World

The CEM (customer experience management) world has experienced a number of content management system (CMS) mergers and acquisitions, with whispers of others on the way. The acquisitions of Sitecore, Episerver, and Ektron by private equity firms are the most prominent recent examples. This activity will only increase over the next year or two, and the… read more >

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Free Developer Report

Digital Transformation in Higher Education: How Content Management Technologies and Practices Are Evolving in the Era of Experience Management

The forces of digital disruption are radically altering how customers access and consume information, communicate and socialize, and shop and purchase. Connected devices, social networks, cloud services, and other innovations have essentially inverted traditional relationships between buyers and sellers, customers and brands – including students and schools. In this study Digital Clarity Group explores how… read more >

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Free Developer Report

Seven Crucial Lessons Learned In Content Management System Implementations

 Without the right implementation plan and skill set, an organization can rarely maximize the value of its investment in new content management technology. More importantly, the content management system (CMS) will not have the transformative impact that executives, managers and workers expect to realize. Companies can easily spend upwards of $1 million to buy and implement… read more >

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Free Developer Report

Content Management: The Hub for Systems of Engagement

Much research points to the failure of first-generation customer experience management (CEM). DCG believes that there are several interrelated factors at work, including senior management that proclaim the strategic importance of CX but do not back it up with adequate budgets or resources, as well as their tendency to treat customer experience management as a… read more >

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Free Developer Report

Five Crucial Lessons Learned in Content Management System Selections

One of the most important actions an organization can take when tackling a new initiative is to learn how to avoid the gotchas — know the pitfalls, the lessons others have learned, and the best practices derived from the experiences of those who have done it successfully (and not so successfully). Learning from others is particularly important when selecting… read more >

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Free Developer Report

Connecting Content Marketing Experiences: Three Keys to More Connected and Aligned Technology and Marketing Agendas

It’s getting tough out there. Consumers are more widely connected than ever, across a rapidly increasing number of devices.  Various research studies indicate that, in response, marketers are giving top priority to delivering data-driven, relevant content experiences across new and existing digital channels. But for most enterprises, simply prioritizing an initiative doesn’t guarantee it will actually happen. Organizational… read more >

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toolkit

Stakeholder Analysis for Project Participation, Workshop, and Interview Planning

Stakeholder Analysis spreadsheet is a tool that can help simplify and add clarity to understanding project participants. The spreadsheet captures: Who they are: name, title, work location. How they are impacted and/or will impact the project: their interest in the effort, their area of expertise, their relevant history – are they an advocate or someone… read more >

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Free Developer Report

8-Step Guide to WCMS Selection

In today’s content-driven online environment, the ability to effectively deliver accurate, relevant information in the right format, and in a timely fashion on the web is imperative for any successful online strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) for your public, intranet and/or extranet websites is one of the first steps on that… read more >

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Free Developer Report

The CEM Imperative: Customer Experience in the Age of the Empowered Consumer

The ability to effectively manage relationships with prospects and customers can make or break an organization. Unfortunately, there is currently no “one-size-fits-all” solution to managing these experiences, which means Customer Experience Management (CEM) is hard, complicated, and very new. In this Insight Paper, Tim Walters makes the case for CEM by explaining that empowered customers,… read more >

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Free Developer Report

Managing the New Marketing Complexity: Integrated Cloud Services Pose an Attractive Alternative for Some

The marketer’s job has never been harder. The proliferation of consumer touchpoints and the adoption of disruptive technologies such as smart mobile devices have vastly increased and complicated the marketer’s workload. In response, today’s marketers can draw upon an ever-growing arsenal of software solutions, but the very real danger is that marketers and their IT… read more >

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