Close Window
Member Login
 

BlogRSS feed

DIY

DIY Guide to Technology Selection

Organizations, of all sizes, are faced with an increasingly complex and growing landscape of technologies to choose from. Today’s industry-leading marketing and customer experience management solutions offer far more functionality than ever before. This expanded breadth of capabilities, along with the need for many of the tools in place to work (integrate) with other applications,… read more >

BurningQnew480

DCG research answers your burning questions about digital experience platforms

Who and what is driving investment in digital experience platforms (DXPs)? What approaches are companies taking to their DXPs — going with a single vendor’s end-to-end suite, or assembling their DXPs with best-in-class components from multiple vendors? Why take one approach over the other? And just what is digital experience platform, anyway? What capabilities comprise… read more >

Bank sign on glass wall of business center

Bringing data and process together at Bank of the West

I just attended an interview at Appian World that’s particularly relevant to organizations focused on bringing process and data together for business transformation. The speaker was Martin Resch, Executive Vice President at Bank of the West. Michael Heffner, Global Financial Services & Insurance Industry lead at Appian, was the interviewer. The bank’s transformation journey started… read more >

“Not-so-great” customer experience (or, when the back office lets you down)

Not too long ago, I posted a blog entry about how Briova used a simple but high-impact approach to provide a great customer experience.  Here’s the post:  Delighting customers doesn’t always require a huge investment and massive effort. The customer was me, and here’s what I liked:     I just talked with Briova yesterday,… read more >

VOM-mega

B2B Marketers and Content Management: New Research on What’s Working and What’s Not

For marketers, content management systems are the workhorses of customer experience and digital engagement. The need to fill and refill the content pipeline, to track and measure, and to deliver effectively is inexorable. Content is created, stored, and managed in multiple formats and systems, including web content, product information, customer information, and digital assets. Marketers… read more >

audience shocked

Know your audience, your competition does

“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >

Failure-1x1-700x700

Success requires the right digital partner

Want your project to fail? Select the perfect technology, but the wrong digital partner. Want to ensure success? Select the right digital partner, and a less-than-perfect technology. Heck, go ahead and make a bad technology choice. If you’ve got a great partner that understands your business, is fluent in the technology and how it integrates… read more >

PF handshake

Find Better Digital Partners Faster

We’re pleased to share some exciting news. Digital Clarity Group has launched Partner Finder, a new resource that helps organizations deliver world-class customer experience by engaging the best digital partners for their initiatives. Partner Finder addresses a problem that’s validated by our own voice-of-the-customer (VOC) research: approximately one of every four technology projects fails outright… read more >

webinar

Three Hot Topics, Three Webinars

In three upcoming webinars, our analysts cover the hot topics that are shaping the digital agenda for 2018. Jill Finger Gibson describes next-generation commerce, using direct-to-consumer commerce in the manufacturing sector. How are companies executing, and what are the key challenges? Tim Walters delivers hope to marketers with a positive take on data-driven marketing in a… read more >

Delighting customers doesn’t always require a huge investment and massive effort

I just got this handwritten postcard from my mail order pharmacy (see below). It put a smile on my face and left me impressed that the company and this individual would take the time to reach out in such a personal manner. It’s just one of many steps the firm has taken to ensure that… read more >

Meet us at: