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Trump’s executive order scrutinizing the H-1B visa program rattles the tech world

Last week President Trump signed an executive order that took aim at the US high tech sector’s workforce. The order stipulated: The launch of a government-wide, multi-agency review of H-1B. The intent of the review is to identify “fraud and abuses” in the system and to encourage business and consumer behavior to “Buy American, Hire… read more >

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The foundation of good governance

It is everywhere. And while content is prolific, it is not simple — it is a complex, multi-faceted effort that if not managed properly can mean the difference between success and getting sued. The content – images, text, audio, video – that fill our digital channels does not appear out of thin air. Success in… read more >

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Change Management: teaching old dogs new tricks isn’t easy

You know that expression about “teaching old dogs new tricks . . . ?” Well, it’s true. In fact, it’s worse than that—I’m having trouble teaching my two-year-old Dalmatian new tricks and he isn’t even middle aged. My dog only wants to do what he already knows how to do —and, what he already likes… read more >

Digital Clarity Group

When Evaluating A Digital Partner, Look For Integration Mastery

Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >

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Pushing the Creep Factor with Customer Data

In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >

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Dating and love and CEM

Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc.  If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >

Customer Data: Asset or Liability?

Is Your Customer’s Personal Data an Asset or a Liability?

This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >

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Digital Transformation: It’s even coming for our groceries

Last week at the GDS eCommerce Insight Executive Summit at the Château Élan in Atlanta, I spoke about eCommerce’s ongoing and pivotal role in digital transformation during my presentation. The audience was packed with executives from easily recognized, Fortune 500 brands in retail and finance who were there specifically looking for solutions and strategies to… read more >

What Direction Will You Take?

Seven Lessons Learned for Successful Content Management System Implementations

Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >

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Connect Customers and Prospects to Revenue With Product Content

This post is about two of my favorite topics: money and product content. Specifically, it’s about how an organization can make more money by leveraging product content to engage prospects and customers. If you think that product specifications, technical documentation, how-to-install and -use videos, even product packaging are only for post-sales customer support, well, it’s… read more >

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