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Trends 2017: Operational Excellence Will Dominate Investments in Customer Experience Management

January is that time of the year when business and technology trends start surfacing fast and furious from think tanks, research firms, journalists, and independent consultants. This year is no exception—pundits have plenty to say about trends for hot technologies, such as the internet of things (IoT), virtual reality, cognitive computing, conversational robots, just to… read more >

MAILMASTER __Subject: Emailing: dreamstime On 2014-05-01, at 3:13 PM, Stocks, Kathryn wrote: Dreamstime surveillance image for Opinion, May 2, 2014.  dreamstime_l_25233703.jpg

Does Amazon Go + GDPR = Amazon No-Go?

Yesterday, my colleague and commerce guru Jill Finger Gibson did a great job explaining Amazon Go, the retail behemoth’s experiment with what might be called “1-Step” grocery shopping: Walk into the store, grab what you want, and walk out. Amazon’s surveillance technologies (cameras, microphones, device identifiers, facial recognition, etc.) will (supposedly) take care of accurately… read more >

Digital Clarity Group

Amazon Go: Implications For Retail and CPG Companies

Last week, Amazon announced the opening of its new grocery store in its Seattle hometown. Called Amazon Go, it looks (at least in pictures) a lot like a pleasant urban grocery store, with shelves of everyday items like bread and fruit as well as pre-made meals. So what makes this “concept store” different? True to its experimentation… read more >

Digital Clarity Group

Content and Commerce Integration: Welcome To The Machine

At Digital Clarity Group we’ve been closely tracking developments in content and commerce, and there are signs that these two formerly separate worlds are connecting in multiple ways: WCM software vendors are expanding into e-commerce products and solutions (e.g. Sitecore Commerce and Episerver Digital Commerce) WCM and e-commerce vendors are forging strategic alliances (e.g.  Magento and Acquia) Digital… read more >

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Data: Removing the barriers to get the bigger picture

Doing something over and over again and expecting a different result is EITHER practice or insanity.  The difference is simply in how long you’re willing to wait until things start to change. Similarly, treating all customers the same and simply doing the same things over in the new channels, is equally as unproductive. To successfully meet… read more >

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Extending ECM to Office 365 fills in missing pieces

Over the past two years there’s been a lot of discussion about the future of ECM. Some old-timers form the vanguard by defending ECM systems that are (quite honestly) sometimes challenging to deploy, manage and use. Others like how products such as Dropbox, Box, and Microsoft OneDrive for Business are easier and cheaper to deploy,… read more >

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Is AI (artificial intelligence) a Marketer’s Crystal Ball

Marketers are spoiled for choice when it comes to the endless array of tools and platforms to choose from to help them better understand prospects and generate leads. First, there was CRM, a must-have for customer records. After its introduction, marketing automation platforms (MAPs) quickly became “the” tool all marketers needed (and arguably, still do)…. read more >

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What’s in Store for BloomReach + Hippo?

My colleague Jill Finger Gibson has done a great job analyzing the challenges and opportunities presented by the late October acquisition of WCM vendor Hippo by Silicon Valley’s BloomReach, which offers a commerce-centric personalization platform. Not the least of those is the perrenial question when a company is acquired: What does it mean for the… read more >

Female customer support operator with headset and smiling

Extended ECM (xECM) opens the door to content for CRM users

There’s been good news recently on the extended enterprise content management (xECM) front. Specifically, OpenText and Salesforce.com announced a partnership to integrate OpenText’s Content Server with Salesforce’s CRM through an out-of-the-box connector. This mirrors other recent partnerships from OpenText to integrate Content Server with 1) Microsoft SharePoint Online (Office 365) and 2) SAP SuccessFactors (extending… read more >

Digital Clarity Group

Will Merging Sapient and Razorfish Solve or Exacerbate Publicis’ Problems?

Around this time last year, media conglomerate Publicis Groupe released a video of CEO Maurice Levy on YouTube. Levy explained that the company was moving to a more client-centric organizational model comprised of four divisions: Publicis Communications, Publicis Media, Publicis.Sapient, and Publicis Health. As Digital Clarity Group noted in an analysis of the announcement, the idea of… read more >

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