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Want to make your intranet great (again)? Get rid of the FUD

FUD fəd/ noun; fear, uncertainty, and doubt, usually evoked intentionally in order to put a competitor at a disadvantage. In the case of intranets, it is often an organically generated feeling articulated as “here we go again” when the internal communications start talking about the “new and improved” intranet. Intranet Principles Most of us who have worked… read more >

Faneuil Hall Marketplace at Dusk

Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys

It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >

Digital Clarity Group

Digital Agencies: Time to Deepen Your Ecommerce Expertise

“They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not… read more >

Pharma firms turn to customer journey mapping strategies

Business transformation, or its offspring–digital transformation–is sweeping across the pharma industry. In reality, most pharma companies been slower to embrace transformation than firms in many other industries, such as retail and CPG. Now pharma companies are either racing or at least marching double-time to catch up with new business models and customer expectations. As a… read more >

Hollywood: coming to a business near you

The other night my husband and I saw American Made, the recent movie starring Tom Cruise as a rogue pilot who gets enmeshed with drug cartels. It was an energetic, fast-paced, entertaining movie that we both enjoyed. Funny thing, though. The first comments that both my husband and I made to each other when walking… read more >


197 days to GDPR compliance: avoiding fines, driving innovation

The requirement to comply with the General Data Protection Regulation (GDPR) is 197 days away.  By now, most of our readers are aware that the regulation affects any organization that captures, maintains, and uses personal information about individuals who reside in countries within the European Union. The swath of global companies impacted is therefore broad… read more >

The big deal with robotic process automation

I am literally amazed at the enthusiastic level of interest/hype in robotic process automation, also known as intelligent automation. It’s been a long time since I’ve seen hardened IT execs and seasoned business people get so excited by a technology (much less a non-glamourous product category that automates clerical/administrative work.) Need some examples? Here’s a few:… read more >


Best practices for government IT modernization

IT modernization is becoming a mandatory business imperative for federal, state, and local governments. The same factors that propel private enterprises to modernize so they can embrace customer experience and operational excellence also drive government agencies—but with an added twist. Government agencies process enormous volumes while supporting a huge citizen base that differs widely on… read more >

Beware of the flaw of averages

Nonsensical: the latest Digital Experience Platform Wave from Forrester

When the large technology research firms produce foolhardy reports, our response is typically an eye-roll – Ho hum, there they go again. But, while mostly futile, those vendor plot graphs generate a lot of revenue, so we understand that they have to churn them out regularly to keep the business afloat, and thus, the resulting reports can’t all be… read more >


Single Page Applications – Why they make sense

Like any industry, there are trends and hot topics in the world of MarTech and content management. One of content management’s current hot topics is the single page application or SPA … because is it really thing in technology if it doesn’t have an acronym? A single page application, in the simplist of definition, is when a… read more >

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