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Content Governance: Building the team

In part one of this epic tale, we addressed the elephant in the content team room: governance. In this, part two, of the content governance tale, let’s look at building the team that will help ensure the right content, gets to the right channel, at the right time, to meet the needs of its audiences. As… read more >

DAM Workflow: Plan for success

“Plans are of little importance, but planning is essential.” ~ Winston Churchill No truer words spoken of any initiative … and definitely true when implementing a digital asset management system. When starting a DAM project, there are several options to consider when choosing your workflow technology.  Most DAMs come with some type of embedded workflow engine. … read more >

Digital Clarity Group

Multilingual content: A key driver for ecommerce growth

Engaging with customers in their language is essential to delivering great experiences. And that engagement is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding. Creating great content is no easy task in one’s native language. It’s… read more >

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You can’t judge a book by its cover: reports on AI, GDPR

The notion that book titles and covers aren’t always a true representation of what’s inside came to mind when we posted a new DCG Insight Brief on trust and smart data. Recorded use of the idiom “you can’t judge a book by its cover” goes back to the mid-19th century, according to the folks at… read more >

Digital Clarity Group

Wunderman’s Star Within WPP Continues To Rise

It’s been a particularly busy couple of weeks for Wunderman, one of the largest digital agencies in the WPP network of companies. Since the beginning of June, the company has: acquired an agency in Spain called The Cocktail; forged a partnership with Salmon, a U.K. based commerce agency that is also part of the WPP network, to create… read more >

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BPM: making the case for case management software

About five years ago, a new term emerged within the business process management (BPM) software market. This term, case management, refers to a specific approach for getting complex, information-intensive work done, as well as providing the name for a new category of BPM software. Case management, or adaptive case management as the WfMC calls it,… read more >

Robotic Process Automation (RPA): robots that automate routine and complex work

  What’s all the chatter about bots? It seems like 10-20% of my daily e-mail spam pertains to robots and chatbots– this kind of bot, that kind of bot, everywhere a bot. So, you might be wondering if you should pay attention to robots for business process automation or if this new product category–robotic process… read more >

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Sales success = knowing your audience

To be successful in sales takes a special je ne sais quoi. Whether you have that special skill or not, and whether you are transacting on technology, shilling services, or pitching products, if you don’t know, and I mean really understand, your target audience, your likelihood of success is significantly diminished. Most people understand the importance… read more >

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