Finding Your Needle in the CMS Haystack: Five Keys to Selecting the Right CMS Technology and Service Partners for Your Organization
March 2014, webinar Presented by Cathy McKnight, moderated by Mary Laplante. read more >
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Blindness and Insight: Ignore the CEM Imperative At Your Peril
Our latest Insight Paper, The CEM Imperative: Customer Experience in the Age of the Empowered Consumer, establishes that customer experience management is no longer an option, a nice-to-have, or a remote step in the five year strategic plan. On the contrary, the mobile and social empowerment of consumers makes CEM an inescapable, compulsory, and essential… read more >
Video: A few more 2014 predictions
Given that it’s the middle of February (can you believe it?), it’s a tad late to be making predictions for 2014, but I figured it would still be okay if I referenced 5, er 6, web content management (WCM) industry predictions I made last month on January’s episode of CMS-Connected. To cut to the chase,… read more >
Service Provider Consolidation in 2014: It’s Happening, So Get Ready
Microsoft has an eye-popping $1.3 billion marketing budget, according to a recent AdAge article, and is now undergoing a strategic review of its agency relationships. The article noted that incumbents that will be vying for this business include Publicis (who in turn recently announced a merger with rival Omnicom), WPP, and Interpublic. One can only… read more >
IBM – A new shade of blue
For many analysts in our industry last week’s IBMConnect in Orlando marked the beginning of another year of vendor conferences filled with enthusiastic (sometimes overly) announcements of technological innovation, new services, and/or strategic acquisition(s) that in tow mean new technology and/or service offerings for the host company. And for the big guns, it also starts… read more >
Why Tech Projects Fail, and How to Prevent It
The most effective IT leaders I know always seem to have the same three priorities for their work – create measureable business value, make and keep commitments to their clients, and deliver high quality solutions built for sustainable success. These leaders are true “partners” – seeking to understand the client’s purpose and goals, proactively proposing… read more >
Building World-Class CEM Solutions: Service Providers and Why They Matter
January 30, 2014. Webinar. Presented by: Jill Finger Gibson, moderated by Mary Laplante. read more >
Where Have All the WCM Cowboys Gone?
Happy New Year. Here we are in 2014 and Web Content Management is in a funk. Yep, I said it. The entire sector is in danger of becoming an afterthought. Ask yourself a question: when was the last time a WCM solution provider actually made some really interesting news, or got the market talking about… read more >
Quick-take webinar replay: Sitecore buys commerceserver.net – What does it mean for you?
Listen to Digital Clarity Group’s Scott Liewehr and Tim Walters, break down Sitecore’s acquisition of Commerceserver.net in a fast-paced analysis of this important development in the CEM, WCM and Commerce solution space. Scott and Tim analyze the impact and implications of Sitecore’s recently announced acquisition of commerceserver.net. Is it a major change for two vendors… read more >
What does “enterprise” and “midmarket” really mean for CEM?
Traditional market segmentations – by gross revenue or number of employees – are useful for sizing a market and calculating technology spend. But what does “enterprise,” “midmarket,” or “SMB” really mean for software solutions? DCG has just released two Insight Papers that address this question and attempt to pin down the enterprise and midmarket requirements… read more >
