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Digital Pulse Summit 2013: Highlights

Digital Clarity Group hosted the first-ever Digital Pulse Summit in Boston on October 16 – 17. Business leaders, digital marketers, customer experience champions, content marketing strategists, IT professionals, and marketing technologists came together for two days of workshops, inspirational keynotes, focused sessions and networking. Conference attendees sought a greater knowledge and understanding of the digital… read more >


SAP Bets Big on Big Data and Platform Play

At this past week’s TechEd 2013 event in Las Vegas, SAP signaled loud and clear that it’s betting big on big data and positioning its HANA technology as a platform for growing the company’s ecosystem of app providers and developers. In addition to the announcement of new design services, cloud offerings, and enhanced access to… read more >


Netflix, you don’t know diddly about context!

By now, there has been enough evangelization of “engagement” to posit two things: Engagement with a brand is essential to achieving customer loyalty, and Consumers will only engage if they find the experience(s) to be relevant. Therefore, all roads to customer loyalty (the holy grail among customer experience advocates) must pass through relevancy. But what… read more >


Consultants – Heal Thyself!

I’m fresh from Content Marketing World where I taught a workshop to 200 or so agencies who came to learn about the methodologies of delivering content marketing planning services to their end clients.  I can tell you that the primary thing on their mind was how rapidly the changes flowing through digital content experiences, social,… read more >


Increase Your Probability for a Successful Implementation

You can take the best DM/CEM tools in the world and destroy their business value with a poor implementation process.  So, what steps can you take to ensure that your implementation project will succeed? In an earlier post, I described a new maturity model for technology implementation.  This model is based on the concept of… read more >


Simple Sells

I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >


O Partner Where Art Thou?

I’m a big Coen brothers fan, so I was pleased to see an interview with the filmmakers in a recent New York Times article. I love that these very un-Hollywoody guys from Minnesota have figured out how to make successful Hollywood films about unique characters that are so well-scripted and filmed. I also love that… read more >

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HubSpot Broadens Offerings for Big and Small Company Marketers – and Sales Teams Too

At this week’s INBOUND event, HubSpot made a number of noteworthy announcements, especially around its Content Optimization System, Social Inbox (which I previously covered), new reporting engine and “Signals” tool for sales teams. As discussed in my last post looking at HubSpot’s growth and outlook, I called out several areas/challenges the company needed to address,… read more >


DCG’s CEM Service Provider Guide is out!

After months of research, interviews, writing, editing, rewriting, and more editing we are proud to announce Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management. Digital Clarity Group was founded on the belief that the Service Provider, whether they call themselves a Digital Agency, System Integrator, or something more creative,… read more >

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Announcing DCG’s Guide to Service Providers for WCM and CEM

Here are three inconvenient truths. First, mastering customer experience management (CEM) is an imperative, because the quality of the experiences you offer and support will increasingly determine the fate of your company. Second, the CEM Imperative is not a prediction. Consumers’ expectations for rich experiences are effective today, and they are growing ever less tolerant… read more >

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