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digital pulse

The Digital Pulse of the digital disruption

The forces of digital disruption are radically altering how we access and consume information, communicate and socialize, shop and purchase. Ubiquitous connected devices, social networks, cloud services – these and other innovations have already virtually inverted the relationship between sellers and buyers, between brands and customers. This constantly and rapidly shifting terrain maps the digital… read more >

Digital Clarity Group

Accenture + Acquity is about The CEM Imperative

Friday’s announced acquisition of Acquity Group by Accenture is impressive in both dollar and surprise value. But in fact, it is merely a high-profile manifestation of the changes racking the service provider (SP) landscape as they reposition to support customer experience management (CEM). For example, fellow suit-and-tie consulting firm Deloitte picked up Übermind in January… read more >

golden mean

The Rise of the Manager of Meaning

The roles of the CMO and the CIO are evolving. We know this. Of this change, it is more critical that they both evolve into something with a common purpose, than the change in role itself. Big Data just might be the big idea that hastens the alignment of this purpose, but it won’t, itself,… read more >

Digital Clarity Group

At the Crossroads: Can HubSpot Become the Next Salesforce?

Happy companies create happy customers. This is one of the themes that comes through when you visit HubSpot. That, and the fact that they measure everything and are particularly open – from their office environment, to the financials they post (as a private company), to the way they share a lot of content about their… read more >

Digital Clarity Group

The house the CMS team built

Finding the right web content management system (WCMS) is akin to building a house; without the proper thought, time, and consideration dedicated to the process at the outset, you will likely end up with something that you will find difficult to live in/with. It all starts with a perceived need Most of us don’t just… read more >


Adobe Creative Cloud is coming to a web designer near you

Adobe Creative Suite – including Photoshop, InDesign and Illustrator – becomes a cloud-based subscription service. As announced at Adobe MAX, the Creativity Conference, Adobe Creative Suite (CS) will now become a cloud-based service. Starting from June 2013, Adobe CS, which includes Adobe Photoshop, InDesign, Illustrator, Dreamweaver, and Premiere, will be available as a cloud, subscription-based… read more >


Jive and Box step closer to employee systems of engagement

If you have held a job for more than a few days you know that information management, access, and exchange are the achilles heel of the knowledge-based enterprise. It’s no surprise then that enterprise social and collaboration tools have been the focus of so much investment and innovation in recent years, among both start-ups and… read more >

Digital Clarity Group

Small Data Goes Big Time

Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their… read more >


The life of PII: Privacy, personalization, and the public debate

This blog post comes with a prerequisite: Please click here and read this editorial by Evgeny Morozov in the Financial Times. (“Google Revolution Isn’t Worth Our Privacy,” April 5, 2013.)  I’ll wait. . . . Back so soon? Ok, now a pop quiz. The article is: A mess A masterpiece A sad commentary on the… read more >

Technological maturity, not an age thing

Technological maturity, not an age thing

In a recent post, Digital Clarity Group President, Scott Liewehr, made this critical observation: “never conduct a technology selection without also selecting the service provider.”  He talked about why this step is critical for our clients, and also reviewed factors we consider when evaluating providers (their methodologies, product fluency, ability to empathize with our clients’… read more >

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