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To understand mobility, think ubiquity

The “mobile shift” is the most profound and wrenching technological transformation since the advent of the personal computer (at least). It is also one of the most widely misunderstood. Fundamentally, the mobile shift is not about smart phones and tablets. It is not about iOS versus Android, the flailing of RIM, the prayers of Microsoft,… read more >

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Hitting the mark

Most people understand the importance of knowing your audience. Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests. Misjudge your audience and… read more >

techtarget

For effective customer experience management, rethink WCM

Both Tim Walters and Scott Liewehr were interviewed by TechTarget’s Jonathan Gourlay for an article on SearchContentManagement.com entitled, “For effective customer experience management, rethink WCM“. In the interview, the pair pointed out that, the key to a well-planned Web content management deployment for a rich customer experience and engagement is to stop thinking of it… read more >

Pit crew

Selecting the best product without testing execution is a futile exercise

Technology buyers often ask, “How do you know which vendor to trust? They all say they have the best product.” Of course, all vendors say they’re the best, although they rarely, if ever, define what that word means for them. Award-winning, industry-leading, state-of-the-art, and on and on. These statements are all different flavors of authority… read more >

trap

Big Data & Marketing – Beware the Trap!

Embracing the “Big Data” wave before we understand where we’re going may be the biggest mistake that marketers will make since we were told sock puppets would make good company spokesmen. There is a well-worn quote most often attributed to Danish physicist Niels Bohr that says “prediction is difficult, especially about the future”.   But make… read more >

desert_skeleton_550

Corporate intranet – deserted for more workable sites

Nadine Gordimer said “A desert is a place without expectation.”  The same could be said for intranets, in that employees have come to expect very little from these internal online landscapes.  As something that became common place less than 20 years ago, never really succeeded in a critical-mass-kind-of-way, and is already on its way out… read more >

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Oracle Sort Of Announces Oracle CX

Just slightly overshadowed by DCG’s own AR day and coming out event in New York City last Monday, Oracle announced Oracle Customer Experience (CX). (Press release; YouTube channel.) Oracle’s CX hits all the right buttons By all reports, Oracle’s presentation, with a town hall discussion and self-guided demo kiosks, hit all the right buttons. My… read more >

whale-shark-giving-rides

Microsoft Validates E2.0 And Breaks NewsGator’s Heart

Life in the SharePoint partner ecosystem is a mixed bag. On the one hand, Microsoft cleverly slips SharePoint into enterprises via MS Office-addicted knowledge workers. It spreads faster than orders for tomato juice on a trans-Atlantic flight, and by the time the CIO and the CFO wake up, the hook has been set.  According to… read more >

Digital Clarity Group

Growing and growing: Welcome Tim Walters!

I’m going to start getting pretty good at this whole announcing-new-DCG-partners thing. Last week, I was overjoyed to announce that Elise Segar joined our team, and this week I am excited to let everyone know that Tim Walters, Ph.D. has joined the DCG crew. Tim comes to us from Forrester, where he was a Senior… read more >

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Our team just got better

If there is one thing we get to brag about as a young firm, it’s our recruiting! The DCG team is VERY proud to announce to the world that Elise Segar will be joining us as a Partner and our inaugural Director of Client Services. Elise joins us from iFridge where she focused on helping… read more >

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