On May 31, 2016 Marketo Inc. agreed to be acquired for $1.79 billion by Vista Equity Partners, a move that will take the marketing software and solutions company private. This all cash $1.79B deal for the category leader and sole hold out in a rapidly consolidating marketing automation space will impact its business, customers, and competitors. In this webinar recording, Digital… read more >
In this webinar recording, Digital Clarity Group’s Cathy McKnight, VP of Consulting and Operations, and Tim Walters, co-founder and VP of Research, discuss EQT’s recent majority investment in Sitecore. They address questions such as: What’s behind this investment and what does it mean for Sitecore (and Sitecore customers)? Is it an acquisition or a partnership? (Short answer: Both.)… read more >
How can you create an intranet that employees want to use? What are the essential components of an engaging intranet? How important is the ability to reach out to other colleagues through corporate intranet? Who is best placed to take ownership of the intranet today – HR, Corporate Communications, or IT? Should intranet be managed… read more >
What is Digital Asset Management? With so many participants and stakeholders, what kind of processes make DAM effective? Are WCM and DAM technologies merging together? How strategic is DAM to marketing departments and organizations at large? What does the future hold for DAM? Listen to these and other questions answered by Cathy McKnight, VP of… read more >
In this CMS Insider segment of CMS-Connected, I provide some thoughts about SDL’s announcement that they plan to divest parts of their marketing suite (Campaigns, Social, and FredHopper). I’m bullish on this move, and I say “it’s about time” that they stop playing copy-cat. The question, in my mind, is whether or not they will… read more >
In this talk, presented at NASSCOM’s India Leadership Forum in Mumbai, India, Scott Liewehr emphasizes that the recipe for effective digital transformation is a blend of front office (Digital Outside) and back office (Digital Inside) focus. As Connie Moore indicates in her report, Transform Customer Experience and Operational Excellence By Going Digital Outside and Inside, most… read more >
In this discussion Butch Stearns and Johan Jacobs talk about CRM. What does CRM look like today? How can organizations get the most out of the customer data? Is real-time customer engagement a must? What does ‘beyond CRM’ mean?… read more >
For a 95-year old company with deep roots in print postal services, adapting to today’s digital world is a formidable challenge. Yet Pitney Bowes, the US-based, 10,000 employee company, has been making some strategic moves lately in order to do just that. In this podcast, Connie Moore and Jill Finger Gibson review Pitney Bowes’ recent… read more >
April 2015 – The empowered consumer of today wants more than offers; they want a satisfying experience. Because of this shift in buyer behavior and many other disruptive changes, most organizations are or should be embarking on projects to transform the marketing organization and/or transform the customer’s digital experiences. But in some industries undergoing massive change,… read more >
April 2015 – Connie Moore and Robert Rose discuss better practices of the 7th era of marketing – Experiences. Listen in as the DCG analysts discuss where marketing has been, where it’s going, and how you can benefit from staying ahead of the curve.
