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CMS-Connected: Digital Commerce Solutions

The best brands seek to deliver a truly holistic, unified experience for their customers. The digital commerce experience is no different and demands a high level of integration and unification throughout. Marketing teams have traditionally used web content management as their primary tool to reach website visitors, while commerce teams have used eCommerce platforms. But an increasing number of areas of functionality for those two technologies now overlap. Successful integration between the two will help companies support rich contextual, multichannel experiences throughout the customer acquisition steps of the customer life cycle.

Watch this episode to see DCG President and CMS-Connected co-host, Scott Liewehr, discuss contemporary approaches to digital commerce as well as many other topics with host Butch Stearns.


Content of the show:

News items:

  • The Winners and Losers of the EPiServer/Ektron Merger with James Norwood (2:55)
  • Review of 2015 Forrester Web Content Management (WCM) Wave (14:02)
  • Microsoft stops supporting SharePoint for WCM – Online Public Website feature (17:10)
  • Content marketing for eCommerce (26:42)

Main Segment:

  • Digital Commerce approaches (32:02)

In the Spotlight (product review):

  • Crownpeak review with Sunni Lenarduzzi

CMS Insider:

  • Apple Pay and its implications on privacy and personalization (1:00:09)




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