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April 2015 – The empowered consumer of today wants more than offers; they want a satisfying experience. Because of this shift in buyer behavior and many other disruptive changes, most organizations are or should be embarking on projects to transform the marketing organization and/or transform the customer’s digital experiences. But in some industries undergoing massive change, digital transformation is not sufficient—for some companies that start on this path, business transformation instead becomes the focal point of the senior-most executives and even board members.  Listen to Connie Moore and Tim Walters as they discuss the new buyer/seller relationship, how industries are responding to these pressures and ponder answers to the question: how must organizations change in order to survive?

Marketing is often the first response to digital disruption, but organizations then move to digital transformation. Some organizations realize that transformation must expand beyond digital. The focus on business transformation is always led by the senior-most executives.