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Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers.
Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE, USAA, UPS, Comcast, and Wal-Mart will be on hand to share their experiences and contribute to conversations in workshops, panels, and round tables.
For analysis related to the Summit themes, read Jake’s blog post on “Pushing the Creep Factor with Customer Data,” and this post by Tim Walters about customer data and privacy. Contact us in advance to set up a time to connect with Jake or Scott at the Summit.