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CMO Digital: Planning to Win in the Era of Accelerating Change

12/07/2016 - 12/09/2016

Jake DiMare

Jake DiMare and Scott Liewehr are attending CMO: Digital Marketing Leaders Summit at the Fairmount Mayakoba at Riviera Maya in Mexico.

Jake will be leading a workshop on Digital Transformation and moderating the Friday morning Breakfast Panel:

Planning to Win in the Era of Accelerating Change

The complexity of the marketing technology ecosystem necessary to meet the constantly evolving expectations of prospects and customers in the 21st Century never stops growing. The Digital Transformation required for providing a seamless and cohesive customer experience no longer has a well-defined beginning and end. We must all be ready to change more frequently and more dramatically every day. Meanwhile, some thought leaders suggest we should eliminate the notion of Digital as a distinct discipline and just go back to Marketing and Sales.

In this conversation, we’ll discuss the tactics and strategies our panelists are leveraging to nurture a culture of innovation and change readiness within their organizations. The focus of our discussion will be to surface practical tips and tricks for tackling the challenge of ongoing Digital Transformation across people, process, and technology.

Panelists:

Moderator: Jake DiMare, Marketing Director, Digital Clarity Group

Chuck Linden, EVP Digital Strategy, Business Development & Education, Crayola

Joanna Popper, EVP Media and Marketing, Singularity University

Peter Horst, Former CMO, The Hershey Company

Details

Start:
12/07/2016
End:
12/09/2016
Event Tags:
Website:
https://gdssummits.com/cmo/digital-us/

Venue

Fairmont Mayakoba
Playa del Carmen, Mexico

Organizer

GDS
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