BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Digital Clarity Group - ECPv4.9.10//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Digital Clarity Group X-ORIGINAL-URL:https://www.digitalclaritygroup.com X-WR-CALDESC:Events for Digital Clarity Group BEGIN:VTIMEZONE TZID:America/Halifax BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20160313T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20161106T050000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20161207 DTEND;VALUE=DATE:20161210 DTSTAMP:20191109T113530 CREATED:20161201T172415Z LAST-MODIFIED:20161201T203222Z UID:13081-1481068800-1481327999@www.digitalclaritygroup.com SUMMARY:CMO Digital: Planning to Win in the Era of Accelerating Change DESCRIPTION:Jake DiMare and Scott Liewehr are attending CMO: Digital Marketing Leaders Summit at the Fairmount Mayakoba at Riviera Maya in Mexico. \nJake will be leading a workshop on Digital Transformation and moderating the Friday morning Breakfast Panel: \nPlanning to Win in the Era of Accelerating Change\nThe complexity of the marketing technology ecosystem necessary to meet the constantly evolving expectations of prospects and customers in the 21st Century never stops growing. The Digital Transformation required for providing a seamless and cohesive customer experience no longer has a well-defined beginning and end. We must all be ready to change more frequently and more dramatically every day. Meanwhile\, some thought leaders suggest we should eliminate the notion of Digital as a distinct discipline and just go back to Marketing and Sales. \nIn this conversation\, we’ll discuss the tactics and strategies our panelists are leveraging to nurture a culture of innovation and change readiness within their organizations. The focus of our discussion will be to surface practical tips and tricks for tackling the challenge of ongoing Digital Transformation across people\, process\, and technology. \nPanelists: \nModerator: Jake DiMare\, Marketing Director\, Digital Clarity Group \nChuck Linden\, EVP Digital Strategy\, Business Development & Education\, Crayola \nJoanna Popper\, EVP Media and Marketing\, Singularity University \nPeter Horst\, Former CMO\, The Hershey Company \n URL:https://www.digitalclaritygroup.com/event/cmo-digital-planning-win-era-accelerating-change/ LOCATION:Fairmont Mayakoba\, Playa del Carmen\, Mexico ATTACH;FMTTYPE=image/png:https://www.digitalclaritygroup.com/wp-content/uploads/2016/08/jake-events.png END:VEVENT END:VCALENDAR