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X-WR-CALNAME:Digital Clarity Group
X-ORIGINAL-URL:https://www.digitalclaritygroup.com
X-WR-CALDESC:Events for Digital Clarity Group
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DTSTART:20170312T060000
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DTSTART;VALUE=DATE:20171128
DTEND;VALUE=DATE:20171201
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SUMMARY:Gilbane Digital Content Conference 2017
DESCRIPTION:The Gilbane Digital Content Conference brings together content strategists and managers\, marketers\, technologists\, IT and business executives\, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented. \nCathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping\, scenario development)\, and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey. \nCathy will also moderate three panels: \n\nTuesday\, November 28\, 2017 @ 11:45 a.m. – 12:45 p.m. W2: Making your Intranet Great Again\nWednesday\, November 29\, 2017:\n\n10:30 a.m. – 11:30 a.m. T5: Headless? De-coupled? Hybrid? Why? How?\n3:15 p.m. – 4:45 p.m. T8: DAM for All – Publishing and Corporate\n\n\n\nMary Laplante will moderate two sessions on Wednesday\, November 29\, 2017: \n\n3:15 p.m. – 4:45 p.m. C8: Exploring the New Frontiers of Language and AI\n\n\n1:45 p.m. – 2:45 p.m. T7: Integrating Multilingual Content into Operations and Growth\n\nJill Finger Gibson will moderate two panels on Tuesday\, November 28\, 2017: \n\n3:30 p.m. – 5:00 p.m. C4: Commerce\, Content\, and Conversion\n2:00 p.m. – 3:00 p.m. T3: AR\, VR\, AI\, and Cognitive Computing for Marketing and Content Applications\n\n
URL:https://www.digitalclaritygroup.com/event/gilbane-digital-content-conference-2017/
LOCATION:Renaissance Boston Waterfront Hotel\, 606 Congress Street \, Boston\, MA\, 02210
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