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Webinar: Digital Clarity Group Research Uncovers DXP Buying Trends


Connie Moore

2:00 pm ET

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A digital experience platform (DXP) is that collection of technologies and capabilities that organizations use to create, orchestrate, and drive the experiences that they deliver to customers, prospects, employees, and other stakeholders. In early 2018, Digital Clarity Group undertook a program of original primary research to answer the burning questions about DXPs. What’s the right approach — single-vendor end-to-end-suite or multi-vendor best-of breed components? What scenarios best match one approach over the other? What technologies are emerging as the centers of gravity for DXPs? How do companies choose the right vendors and partners for successful DXPs?

In this webinar, DCG’s Connie Moore, Senior Vice President of Research, presents the key findings from the research and discusses their implications with John Fields, Senior Product Strategist for Sitecore.

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