BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Digital Clarity Group - ECPv4.9.10//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Digital Clarity Group X-ORIGINAL-URL: X-WR-CALDESC:Events for Digital Clarity Group BEGIN:VTIMEZONE TZID:America/Halifax BEGIN:DAYLIGHT TZOFFSETFROM:-0400 TZOFFSETTO:-0300 TZNAME:ADT DTSTART:20180311T060000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0300 TZOFFSETTO:-0400 TZNAME:AST DTSTART:20181104T050000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;VALUE=DATE:20180613 DTEND;VALUE=DATE:20180614 DTSTAMP:20191109T043421 CREATED:20180531T155206Z LAST-MODIFIED:20180531T155206Z SUMMARY:Webinar: Measure Trust Instead of Transactions DESCRIPTION:10 am PT / 1 pm ET \nRegister Here \nConsumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction\, engagement\, and advocacy. Sure\, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business success. \nIn this webinar\, Robert Rose\, senior contributing analyst at Digital Clarity Group\, explains why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers. Attendees will gain insight into: \n\nContext through the lens of trust\nFailed promises of “dynamic content”\nUnintended consequences of technology\n\nAttend the webinar and learn how to foster a marketing culture of trust will deliver benefits to customers\, to the brand\, and to marketing teams. \n URL: ATTACH;FMTTYPE=image/jpeg: END:VEVENT END:VCALENDAR