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Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That’s why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service,
Join Mary Laplante and Scott Abel, The Content Wrangler, for a lively discussion about product content and its role in connecting customers and prospects to revenue. Content marketers will learn how to reach deeper into their tool kits and put existing product content to effective use. Datasheets, product specifications, documentation, and training materials can be invaluable when prospects are making the decision to become customers. Don’t leave these hidden gems at the bottom of your content marketing tool kit.
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