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Creative and marketing teams are under pressure to create, manage, and deliver larger numbers of digital assets with complex workflows that can span multiple businesses. Digital asset management (DAM) is both a practice and a technology that aims to solve these critical challenges for media- and asset-dependent organizations. Two keys to maximizing the value of implementing DAM systems and processes are the right metadata and well-designed workflows.
In this webinar, Cathy McKnight presents a few simple but essential rules to follow as your organization prepares for DAM. Cathy also shares her experience helping organizations solve their content problems with DAM. She shares the virtual stage with Mike Carley, product marketing manager for Adobe Experience Manager Assets.
The event is hosted by the American Marketing Association and sponsored by Adobe.