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Webinar: Turn Every Campaign Into a Journey: Advice from an Industry Analyst


1:00 pm ET / 10:00 am PT

Well-designed customer journeys deliver the connected experience that customers crave. For this reason, journeys are keys to increased customer satisfaction, retention and engagement. With customers firmly and forever in control of their digital relationships, it’s time to move away from traditional marketing that forces customers down a path that’s predetermined by marketers, funnels, and campaigns that are locked in social, email, and web silos.

You’re excited about shifting away from disparate marketing campaigns and embracing connected customer experiences. But how do you get started?

Get the answers from Cathy McKnight in this webinar hosted by the American Marketing Association and sponsored by Salesforce. Cathy draws on Digital Clarity Group’s research and experience helping companies incorporate journeys into their efforts to transform customer engagement.  In this webinar, you’ll learn how to:

  • Assemble a “journey team” with the right people who can work together to visualize the optimal customer experience
  • Prioritize which journeys and customer interactions to tackle first
  • Understand customer expectations and align those with your business goals
  • Utilize journey tools and technologies to get the best results




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