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In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations. Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply -- it's very risky (and expensive) to think these regulations don't apply to you. Second, he explains…Find out more »
Cathy McKnight shares her insights and knowledge at this year's Information Development World. Cathy delivers the opening session Understanding Digital Transformation, on May 15 at 9:40 am. Information Development World (IDW) is the conference for technical, marketing, and product information managers—the folks responsible for managing the people, processes, and technologies involved in creating exceptional customer experiences with content. Contact us to arrange a time to meet with Cathy at IDW.Find out more »
Meet Scott Liewehr and Jake DiMare at the GDS CMO Data Summit in beautiful Sarasota, Florida. The Summit brings together senior decision-makers and business leaders from across multiple industries in North America. The focus is on the most pressing challenges and opportunities for data-driven marketers. Planned topics include monetizing data and building new revenue models; making the most of customer data, and moving from data to insight to action; and capitalizing on mobile and location-based data. Executive delegates from companies including GE,…Find out more »