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Scott Liewehr and Cathy McKnight are attending Episerver Ascend USA 2017. Ascend is an annual user conference that will host around 800 participants. The program is organized around agendas for marketers, developers, business leaders, tech leaders, and eCommerce managers. Ascend will feature nearly 100 sessions across six tracks, including hands-on labs, customer led presentations, and product and industry expert discussions. For more information, visit the Ascend website. Read our blog post on Episerver's recent acquisitions and implications for buyers. Contact us to…Find out more »
11:00 am ET / 14:00 GMT The European Union’s new General Data Protection Regulation (GDPR) is not just another irritating legal straight jacket that will be sorted out by your legal and compliance departments. With its substantial and extensive new restrictions on the collection and processing of the personal data of EU residents, it will deeply impact the business operations of multi-national companies worldwide – from marketing and sales to product development, customer support, and alliance strategies. With compliance mandated…Find out more »
1:00 pm ET / 10:00 am PT Content marketing and customer experience management are business practices that go hand-in hand. You can’t deliver a great experience that engages customers without content that engages them. And you can’t win long-term loyalty and advocacy if you only engage at the start of your relationship. That's why the most effective content marketing programs engage customers across their entire relationship with your brand—from marketing through sales through service, Join Mary Laplante and Scott Abel,…Find out more »
Meet with Scott Liewehr and Cathy McKnight at Adobe's digital market conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies. Celebrity keynoters include Peyton Manning and Kate McKinnon, The agenda promises customer speakers from brands such as Comcast, Dell, Lowe's, Vanguard, and Walgreen's. Breakout sessions are organized into eight tracks, and the event offers opportunities to meet with Adobe implementation partners. Contact us to arrange a meeting with Scott or Cathy.…Find out more »
Cathy McKnight shares her expertise in two sessions at this year's Intelligent Content Conference. Cathy delivers a workshop on How Marketers Should Select Digital Content Technology, on March 28, at 8:00 am; and a presentation on Executing a Usable Content Audit that Will Immediately Make an Impact on Your Marketing Content, on March 30 at 9:40 am. ICC 2017 is a content strategy event specifically designed for marketing practitioners. Educational sessions range from beginner to advanced. Speakers are experts on developing…Find out more »
In his presentation at MarTech, Jake DiMare explores the meaning and impact of emerging data protection regulations. Marketers, beware: new regulations are guaranteed to impact your marketing strategies, your programs, even the ways you do your day-to-day work. The biggest pressures are coming from compliance with the General Data Protection Regulation (GDPR) in May 2018. First, Jake explains why US companies must comply -- it's very risky (and expensive) to think these regulations don't apply to you. Second, he explains…Find out more »