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10:00 am ET / 3:00 pm GMT What does data-driven marketing look like in a GDPR world? In the run-up to the 25 May 2018 compliance date, savvy marketers are formulating their answers to that question and preparing to execute. Not there yet? Just pulling your head out of the sand of denial? Want to make sure your new marketing practices are on track for compliance? This webinar provide insight and guidance that will help you move forward, no matter…Find out more »
11:00 am PT / 2:00 pm ET 96% of B2B marketers say that their digital advertising campaigns lead to waste because their advertising inevitably reaches a significant number of people outside of their intended target. Traditional advertising that's wasteful, the rapidly evolving B2B buying environment, and the profile of today's B2B buyer all press for a new approach to digital advertising -- one that's more effective because it delivers targeted, relevant, trustworthy ads. This webinar explains why the concept of…Find out more »
Meet Cathy McKnight at censhare Ecosphere Days 2018 US, the company's second annual customer conference in North America. Cathy will present on industry trends in content and rich media management, drawing upon DCG's original research on B2B marketers' requirements for content technologies and practices. Ecosphere Days creates a collaborative environment that attracts leaders and practitioners from across industries. The focus is on new ideas and perspectives on using censhare and digital asset management (DAM) as powerful mechanisms to strengthen brand, in…Find out more »
Meet up with Digital Clarity Group CEO Scott Liewehr at Episerver Ascend 2018. This event is Episerver's annual US gathering of customers, partners, analysts, and industry influencers. The program is organized for technology and business leaders and practitioners, with tracks and sessions for marketers, developers, and merchandisers. Educational sessions and half-day program for partners take place on Sunday, March 11, preceding the main conference program. A number of Episerver's technology and implementation partners are event sponsors. Contact us to arrange…Find out more »
Meet up with Cathy McKnight, DCG's Vice President Consulting, at this year's Intelligent Content Conference (ICC). Cathy delivers a workshop entitled "Content Strategy for the Enterprise Marketer: The Marketer's Approach to a Technical Challenge," and will participate in an open discussion session. DCG senior contributing analyst Robert Rose delivers the opening keynote address. ICC 2018 is a content strategy event specifically designed for marketing practitioners. Its educational mission is to help marketers move away from a copy/paste mentality toward a format-free,…Find out more »
Meet with Scott Liewehr and Cathy McKnight at Adobe's digital marketing conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies. Cathy is presenting in a session entitled Managing Cross-Channel Experiences: How Ready Are You? Cathy provides guidance on how to see changes in processes, technology, and trends as constant opportunities to evolve business, rather than individual events that need to be managed. Celebrity keynoters include Sir Richard Branson and Leslie Jones. Digital…Find out more »