Growing Global 2016
When: April 13-14, 2016
Duke Energy Convention Center
Cincinnati, OH, USA.
Using Ecommerce Marketplaces to Grow Cross-Border Sales
Thursday, April 14, 2016. 10:30 AM — 11:20 AM
Moderated by Jill Finger Gibson
A growing global economy and partnerships with brick and mortar retailers are making marketplaces an attractive outlet for third-party merchants to sell their goods. But what are the steps and considerations you need to take before you grow your cross-border sales on international marketplaces?
In this session, you will learn:
- How to test international marketplace landscape and develop a game plan
- Which marketplaces brands are using to expand their global footprints, and how they can be used to replace or supplement a brand’s own localized sites
- What fulfillment options make the most sense – or are required – based on the country and marketplace
- How to integrate marketplaces into your cross-border ecommerce strategy
Moderator:
- Jill Finger Gibson, Principal Analyst, Digital Clarity Group
Speakers:
- Bruce Matthews, EVP, Business Development, Iguama.com
- Robert Wray, CEO, mp3car
- Reid Wegner, Sales Strategy Department/ U.S. Strategy and Sales Team, Rakuten
- Gabriel Grisham, Head of Growth, NihaoPay
Event website: Growing Global 2016
