Higher Ed Slow To Shift to Digital Experiences
According to Digital Transformation in Higher Education, delivering “experiences” to education customers — above and beyond publishing content — remains “aspirational” for public universities. For example, people involved in content development — web managers, marketers and other decision-makers — know they should be doing more to engage prospective and current students. But they’re simply “overwhelmed by the everyday tasks associated with maintaining their university’s current web presence,” said co-author Marianne Kay, DCG analyst, in a prepared statement. “They find it difficult to evolve from content publishing to digital storytelling.”