Meet Jill Finger Gibson and Scott Liewehr at this year’s Sitecore Symposium, the company’s annual customer and partner event set for October in Las Vegas, Nevada, USA. This year’s theme is “Drive Your Digital Destiny.” The main conference program is organized around three tracks — developer, marketing, and strategy. Pre-conference workshops cover a variety of technical topics,… read more >
Search results for "CMS selections"
When Evaluating A Digital Partner, Look For Integration Mastery
Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >
Seven Lessons Learned for Successful Content Management System Implementations
Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >
Episerver Goes Shopping
Episerver has announced acquisitions of two different software firms over the past few weeks. Both acquisitions will be added to the Episerver Digital Experience Cloud, thus adding digital marketing capabilities to the vendor’s existing content and commerce solutions. The two acquisitions, both in Europe, are Optivo, an email marketing software vendor based in Germany, and Peerius, an omnichannel personalization vendor based… read more >
Step-by-step is the best approach to a successful technology selection
Like so many things in life, taking the time to plan “it” out – whatever “it” is – almost always leads to a more successful outcome. In the case of a technology and implementation partner selections, it is an absolute that the selected partner(s) will be a better fit if the decision is made in… read more >
Successful Technology Implementation Requires Buyer Preparation
What are the ingredients for a successful technology implementation for customer experience management? Obviously, selecting the right technology is important. And yet, with all the high-quality technology choices available, an astonishingly high number of technology implementations fall short of success. The Standish Group, a research firm that tracks the state of the software development industry, found in a survey of 50,000 IT… read more >
PODCAST: Pulling together a great technology selection team
Welcome to another episode of Podcasts by Digital Clarity Group. In this segment, Cathy McKnight and Connie Moore explore what it takes to pull together the right project team for selecting complex new marketing technology for the organization. Pulling together a great technology selection team: Transcript Connie Moore (CM): Welcome to our podcast on CMS… read more >
Seven Crucial Lessons Learned In Content Management System Implementations
Without the right implementation plan and skill set, an organization can rarely maximize the value of its investment in new content management technology. More importantly, the content management system (CMS) will not have the transformative impact that executives, managers and workers expect to realize. Companies can easily spend upwards of $1 million to buy and implement… read more >
E-Commerce Predictions, 2016 – 2019
E-commerce is evolving from being a transaction based on a product catalog to an integral part of the customer experience. In companies’ quests to provide great customer experiences across multiple channels, they are having to look at e-commerce as part of the overall customer journey, rather than as a tacked-on payment gateway. E-commerce, after all,… read more >
Bridging the Content and Commerce Divide
Thinking you need to replatform your existing CMS or ecommerce solution? Before you start gathering requirements and soliciting RFPs from WCM and e-commerce vendors, take a moment and consider how important online sales are for your company’s growth. If the answer is “very,” take a moment or two and consider if there might be a… read more >
