J.Boye Web & Intranet Conference – Aarhus 2014
This is the 10th anniversary J.Boye conference. The event runs over three days – November 4-6, 2014, and takes place in Aarhus, Denmark.
|Tue 4 Nov 2014||13:00-16:00||The Tools, Teams, and Tactics For Competing in an Outside-In World||Marianne Kay|
|Thu 6 Nov 2014||11:15-12:00||Marketing and Customer Experience Management||Scott Liewehr|
The Tools, Teams, and Tactics For Competing in an Outside-In World
In this workshop, Marianne Kay will explore the customer experience management (CEM) Imperative and how it impacts the enterprise within the firewall, and the need to shift from an “inside-out” to “outside-in” focus for how employees work in order to support and drive CEM for their organization.
In the second part, Marianne will cover the technologies, skills, and processes that will help employees engage and collaborate, and how to evaluate, select, and assemble the team involved in executing the CEM strategy (internal resources, outside service providers, and vendors).