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Marianne Kay featured in article: What’s Essential For Digital Success?

Tuesday October 1 2013, New York – Marianne Kay, analyst with Digital Clarity Group, has been featured in a J. Boye article written by community moderator Stephen Emmott. Entitled “What’s Essential for Digital Success?”, the article showcases Digital Clarity Group’s unique positioning on web content management selection projects. As Kay describes it,

Web Content Management projects are difficult. With technical complexity, stakeholder management and business change to worry about, even the smoothest CMS projects take months to complete and require a wide range of skills to become a success.

That is why, when helping organizations select web content management systems, DCG believes it is imperative to include service providers in the selection process. The inclusion of service providers – digital agencies, system integrators, etc. – is crucial to weather any CMS implementation is successful.

Marianne Kay is speaking at the J. Boye Web & Intranet Conference  in Aarhus, Denmark from November 5-7. To read the full article, click here: http://aarhus13.jboye.com/news/whats-essential-for-long-term-digital-success/ 

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