Tools for managing rich media – commonly called digital asset management solutions, or DAMs – have existed for many years. Today, the term DAM is applied to applications that can vary widely in terms of functional sophistication, cost, and integration with other applications. A DAM solution can range from lightweight tools for image manipulation and storage up to the powerful and costly systems for audio/video production, rights management, and distribution used by broadcasters. In this paper Tim Walters cuts through the confusing array of DAM solutions, and helps marketers evaluate and select the solution that is just right for their needs.

Key highlights

• Customers embrace rich media
• The evolving role of DAM in WCM
• A new DAM for today’s customer experience requirements
• Marketers need to get MAD when selecting DAM

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