Scott Liewehr to Keynote Ektron Synergy 2012
Scott will be giving a keynote address at Ektron’s annual customer event, Synergy 2012, on November 9th along with two other greats: Ethan Marcotte and Luke Wroblewski. His presentation, entitled “It’s Time to Become Part of the 47%”, will focus on providing digital marketers practical ways to deliver on the engagement promise. Here’s the description for the 1-hour keynote: “Research shows that less than half of all WCM implementations achieve the expectations set to justify their original purchase. Even fewer live up to their actual potential, a higher bar in most cases. Armed with a clear understanding of both potential and means, it’s time start delivering on the engagement promise.