With the explosion of digital initiatives over the past couple of years the worlds of advertising, marketing and technology have been on an undeniable collision course. Creative strategies that would once have taken months to execute are now live and kicking within seconds. Publishing technology has been overhauled and democratized, lucrative advertising brokerages are being… read more >
DCG research and articles about: advertising agencies
Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!” It’s hard to avoid the notion that ad tech is… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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IT Director of Applications,
Presbyterian Homes and Services