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DCG research and articles about: advertising

Digital Clarity Group

Welcome Hollis Thomases

Since our founding, my colleagues at DCG and I have prided ourselves on providing research and thought leadership that are forward-looking, actionable, and clear. We ensure that everything we do is grounded in these principles. As president, one of my most important roles is to grow our team with talented professionals who can deliver on all three… read more >

geico

Simple Sells

I’ve been writing and speaking a lot about small data as an approach for bringing the power of big data to the masses (the subject of our current multi-client study which will hit the street in mid-October). But what’s interesting is that the small data philosophy also applies to design and advertising and how we… read more >

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