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DCG research and articles about: agencies

Digital Clarity Group

Agencies and consultancies: not a turf war

Ever since traditional management consultancies and systems integrators (SIs) started buying and building digital practices a few years ago, and media holding companies similarly have stepped up the pace of buying independent agencies and consolidating them, there has been a lot of discussion in the industry around which types of firm will ultimately win in the… read more >


Ad Tech is an opportunity for agencies. . . if they move fast enough

Last week, Ad Age published a guest column by Bob Ray, “Ad Tech Isn’t a Threat to Agencies, It’s an Opportunity.” While I agree with this title and most of the article’s content, I have to ask, “What took you [the agency industry] so long?!”  It’s hard to avoid the notion that ad tech is… read more >


The Peet’s – Razorfish Deal is the Future of CEM Partner Strategy

Although you might have heard about it on April 1, it’s no joke. As reported in this AdAge article, Peet’s Coffee & Tea and Razorfish have inked a deal whereby the agency’s compensation for services is entirely determined by the fate of Peet’s e-commerce profits. It’s a brave move by both companies, and it may… read more >

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