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DCG research and articles about: agency of record

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Power Couple: Brands and Service Providers Must Work Together For Integrated Customer Experience Management

Introducing a new DCG Insight Paper, “The Need for Integrated Customer Experience Management” A funny thing happened on the way to the customer experience revolution. For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle… read more >

Best Buy ditches the Agency of Record Model

World of Service Providers, June 2015

Each month, we put together a topical list of new & noteworthy happenings in the world of Service Providers. Look for information about digital agencies, creative shops, systems integrators, consulting firms, and everything in between. Here’s what’s been happening in the World of Service Providers – and why it matters –  for the month of June,… read more >

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