Remember dating in high school? All the cliques; the cool kids, band geeks, jocks, punks, gamers, stoners, artsies, metal heads, etc. If you were part of one clique or in the fringe, it was difficult if not impossible to get to know, let alone date, someone in another clique. Dating at university, while not as… read more >
Looking for a new technology? Perhaps a new web content management (WCM), or digital asset management (DAM) solution, or a digital marketing platform (DMP) platform? This tool will guide you through an eight-step process to help you select the right fit technology and implementation partner. Simple and easy to follow, DGC’s technology and service provider selection… read more >
This past week I spent time with new CEO Chuck Robbins and SVP of the Global Partner Organization Wendy Bahr at the Cisco Partner Summit in San Diego. What I wanted to learn about was how Cisco is shifting its channel to embrace digital transformation opportunities. Specifically, how they are shifting the channel from a… read more >
I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >
My analyst colleague Tiffany Elliot has done a great job summarizing Maurice Levy’s recent YouTube announcement of a major reorganization for the holding company Publicis Groupe and its many subsidiary brands. She locates and analyzes the significant cultural and processes changes that will be necessary — and perhaps impossible. On the basis of the announcement… read more >
Sometimes changes are good – a job promotion, a new home, going somewhere exotic on vacation. Other times change can be the source of anxiety and agita – a job promotion, a new home, going somewhere exotic on vacation. In any case of change, there is always an upside if you look for it –… read more >
In today’s content-driven online environment, the ability to effectively deliver engaging, accurate, relevant information in the right format at the right time via the right channel is imperative for any successful content strategy. Finding the ‘best-fit’ Web Content Management System (WCMS) to facilitate managing the content on your public, intranet and/or extranet websites is one… read more >
Building further on Scott’s post about the market implications of the Sapient acquisition by Publicis Groupe, he is right – the Publicis Groupe’s proposed acquisition of Sapient is different, as will be the impact on its customers. Past agency meldings have translated into little more than a name and executive leadership change. After all, many… read more >
Since our founding, my colleagues at DCG and I have prided ourselves on providing research and thought leadership that are forward-looking, actionable, and clear. We ensure that everything we do is grounded in these principles. As president, one of my most important roles is to grow our team with talented professionals who can deliver on all three… read more >
For decades “It’s got a good beat and you can dance to it” or some variation of that sentence was heard over and over on American Bandstand’s Rate-a-Record segment – often in complete disregard as to whether you actually could dance to the tune in question, good beat, or not. Arbitrary and subjective, these ratings… read more >
