Thursday August 15, 2013, New York – Allen Bonde, Partner and Principal Analyst at Digital Clarity Group, will be in Columbus, Ohio on Tuesday August 20th, 2013 speaking at the SDL Online Retail Solution Micro Brewery Bash. This event is an opportunity for peers in the online retail profession to network and join the first Online… read more >
As I ramp up DCG’s social CRM research I’ve been looking through a number of recent industry studies including the latest edition of the Gartner Magic Quadrant on CRM Customer Engagement Center solutions (new term they are using to reflect the growing role of social channels – report is available from several featured vendors) and… read more >
Join Digital Clarity Group analysts Allen Bonde, Cathy McKnight, Robert Rose, and Scott Liewehr in San Francisco July 30 – 31 at the Fort Mason Center. IMS Summit – San Francisco brings together CMOs, business leaders, agency executives, and their teams. Experience expert panels and great keynotes that discuss and engage around topics such as social business,… read more >
We all know the high-profile successes of consumer brands like Audi, Nike, Old Spice, and Pepsi on social media – for awareness and engagement, and increasingly, for driving social commerce. (See the Facebook Studio winners here and Shorty Awards for best use of Twitter here.) The trend to leverage social media for engagement continues as a… read more >
Happy companies create happy customers. This is one of the themes that comes through when you visit HubSpot. That, and the fact that they measure everything and are particularly open – from their office environment, to the financials they post (as a private company), to the way they share a lot of content about their… read more >
As one of the world’s premier business technology events and largest SAP customer-run conference, SAPPHIRE NOW brings together many of the top names in enterprise software and solutions to Orlando on May 14-16, 2013. This year, DCG partner and principal analyst Allen Bonde will be participating in two forums at SAPPHIRE on May 15 –… read more >
Big Data is everywhere. Yet many companies lack a clear vision for rolling out big data in practical, measured steps. At the same time, with social networking, BYOD, and expectations from interactions with brands like Amazon, Apple, and Nike, most employees have seen the potential, yet many aren’t equipped to harness this power in their… read more >
As I get ready to co-host and speak at next week’s Inbound Marketing Summit (IMS) in New York I’ve been thinking a lot about the “state of Inbound Marketing,” especially since that’s the subject of one of the panels I happen to be moderating. It’s been a few years since the inbound movement arrived on… read more >
Join us for Inbound Marketing Summit in New York City, April 3 – 4 at the Altman Building! Cathy McKnight, DCG Partner and Principal Analyst, will be leading two panels at IMS13: “Open Source CMS and Web Publishing – Which Way Should I Go?” and “Practical Big Data Strategies for Marketers”. Additionally, Allen Bonde, DCG Partner… read more >
As organizations look to harness the full potential of social and mobile channels and data in their customer engagement plans, one question dogs even the most well thought out strategy: will they notice? Consumers have never been more distracted, with new social options, second screen apps, and networked devices. For B-to-B organizations looking to reach… read more >
