“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >
DCG research and articles about: best practices
Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >
Most companies have an intranet, or at least some form of online environment through which it shares information (HR, IT, policies), news (corporate, industry, employee), and employee contact information – even if the employee directory is just an Excel spreadsheet with a list of employee names, email addresses, and extension … no really, that is… read more >
On September 18, the Information Governance Initiative hosted a twitter chat to discuss their 1st annual report. At some point in the chat I referred to myself as using Guerilla tactics to apply Information Governance practices in client projects. Question 3 of the chat was “Do you have any active InfoGov projects under way at… read more >
Most people understand the importance of knowing your audience. Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests. Misjudge your audience and… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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