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DCG research and articles about: best practices

audience shocked

Know your audience, your competition does

“That was great, we’ll be in touch”. “Yes, we’d love to do business with you. Let’s get started.” That is the difference between a generic, canned presentation and one that reaches out and touches the audience, making everyone feel you know and understand them. Most people understand the importance of knowing your audience. Whether it is a… read more >

What Direction Will You Take?

Seven Lessons Learned for Successful Content Management System Implementations

Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >

Goldfish in a bowl

Intranets need governance, like goldfish need water

Most companies have an intranet, or at least some form of online environment through which it shares information (HR, IT, policies), news (corporate, industry, employee), and employee contact information – even if the employee directory is just an Excel spreadsheet with a list of employee names, email addresses, and extension … no really, that is… read more >

Digital Clarity Group

Info Gov guerrilla tactics work

 On September 18, the Information Governance Initiative hosted a twitter chat to discuss their 1st annual report. At some point in the chat I referred to myself as using Guerilla tactics to apply Information Governance practices in client projects. Question 3 of the chat was “Do you have any active InfoGov projects under way at… read more >

JC dinosaur001

Hitting the mark

Most people understand the importance of knowing your audience. Whether it is a big pitch to the executive, a presentation to your own team, or a sales demonstration for a prospective customer or client, you need to know who is in the room so that you can speak to their interests. Misjudge your audience and… read more >

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