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DCG research and articles about: big data

The five top trends in customer experience management in 2018 and beyond

  In 2018, digital disruption will continue unabated, unsettling organizations that have already started down a digital transformation path. Why? Because recasting enterprises into a truly customer-driven culture is a very complex, challenging and slow process—requiring lots of executive time and resources, a deep insight into customer journeys, and a strong focus on organizational change… read more >

Artificial intelligence making possible new computer technologies

Artificial intelligence grabs center stage at AIIM’s information management leadership council

Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >

connection concept with 3d rendering robotic hand pointing

AI for customer experience: overhyped but ready for some roles

The hype surrounding artificial intelligence (AI) in today’s marketplace cannot be overstated. Most of the excitement is just that—hype and hot air, plus a whole lot of confusion about what AI actually encompasses. Whether it’s 1) voice-driven assistants such as Alexa and Siri, 2) chatbots that engage with customers, 3) robotic process automation (RPA) that… read more >

Icarus Painting

Pushing the Creep Factor with Customer Data

In the rapidly expanding world of big data, there are still many unknown boundaries. Two weeks ago we unpacked new information on shifting regulations regarding personal data and privacy, global marketers must understand. Today I’d like to share some thoughts (and data) about pushing our luck with ‘the creep factor’ when it comes to the… read more >

Customer Data: Asset or Liability?

Is Your Customer’s Personal Data an Asset or a Liability?

This month the House and Senate drove two more nails into the coffin containing what remains of personal data protection for citizens of the United States. Senate Joint Resolution 34 struck down rules stipulating an Internet Service Provider (ISP) must obtain opt-in permission to use and sell consumer’s private data including browsing history, health, and… read more >

Business person in need of help

Marketers are still drowning in big data

Last week Scott Liewehr and I joined more than sixty leaders representing some of the most respected globally-recognized brands along with a group of marketing technology vendors and implementation service providers for the CMO Digital US Summit. Held at the stunning Rancho Bernardo Inn in San Diego, this premier event focused on helping brands get ahead… read more >

Piracy

Privacy and Piracy: Who Owns Personal Data?

You wouldn’t steal personal data, would you? Remember the anti-piracy ads that ran in movie theaters and on DVDs ten years ago? The message was, in part: You wouldn’t steal a car. You wouldn’t steal a handbag. You wouldn’t steal a television. Downloading pirated films is stealing. Piracy. It’s a crime. In those relatively early… read more >

Free Developer Report

Get Ready for the New Personal Data Economy

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digital-man

Analytics: your challenge, should you choose to accept it

A couple of months ago I took on a new challenge. It all started when I was invited to write an article for the folks who just launched www.RTinsights.com, which focuses on real time technologies. When we went over the list of topics, my ears perked up at their mention of “analytics.”  Interesting. After all,… read more >

Free Developer Report

The Big Data Continuum: From Data Scientists to Empowered Business People

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