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DCG research and articles about: brand manufacturer

Digital Clarity Group

Six Reasons Why Brands Should Consider Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. The advent of online shopping in the 1990s gave rise to a host of new pure-play online retailers, but the fundamentally linear model of the brick-and-mortar world –… read more >

Free Developer Report

A Brand Manufacturer’s Guide to Direct-to-Consumer E-Commerce

Once upon a time, the lines between manufacturers and retailers were clear. Manufacturers made widgets, retailers bought large amounts of said widgets, and consumers bought widgets at stores. There were exceptions to this model – the first Niketown, for one, opened in 1990 in Portland, Oregon. However, while the advent of online shopping a few… read more >

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