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DCG research and articles about: Capgemini

Digital Clarity Group

Digital Agencies: Time to Deepen Your Ecommerce Expertise

“They aren’t creative.” That’s the common retort from digital agency executives, when asked why they don’t see management consultancies and systems integrators (SIs) as competitive threats. This is despite the fact that consultancies and SIs are acquiring or building digital experience capabilities, and are competing directly with agencies for projects that just two years ago would not… read more >

Digital Clarity Group

Agencies and consultancies: not a turf war

Ever since traditional management consultancies and systems integrators (SIs) started buying and building digital practices a few years ago, and media holding companies similarly have stepped up the pace of buying independent agencies and consolidating them, there has been a lot of discussion in the industry around which types of firm will ultimately win in the… read more >

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Power Couple: Brands and Service Providers Must Work Together For Integrated Customer Experience Management

Introducing a new DCG Insight Paper, “The Need for Integrated Customer Experience Management” A funny thing happened on the way to the customer experience revolution. For nearly a decade, brands, vendors, and service providers alike have sworn allegiance to the goal of improving customer experiences in order to attract and retain increasingly empowered and fickle… read more >

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