Salesforce Connections 2015
June 16-18, 2015. New York, NYC, USA. Event website: Salesforce Connections 2015 read more >
DCG research and articles about: Cathy McKnight
Requirements Gathering: A critical part of the technology selection journey
So you have confirmed that indeed, your organization is in need of a new technology solution. Perhaps it’s a content management system (CMS), a marketing automation platform (MAP), a digital asset management (DAM) tool, or perhaps a combination of solutions. Whatever the technology, the prudent next step is to start talking to others in your… read more >
DCG Podcasts: Requirements Gathering for a Technology Selection
April 2015 – Connie Moore and Cathy McKnight discuss the importance of requirements gathering in a technology selection project, and provide some pointers and great advice for gathering and prioritizing requirements for a technology selection.
Embrace the opportunity of your CMS vendor’s acquisition
Sometimes changes are good – a job promotion, a new home, going somewhere exotic on vacation. Other times change can be the source of anxiety and agita – a job promotion, a new home, going somewhere exotic on vacation. In any case of change, there is always an upside if you look for it –… read more >
CMO Summit Europe
May 12-14, 2015. Dublin, Ireland. Scott Liewehr, Tim Walters, and Cathy McKnight lead roundtables, panels, and workshops. Event website: CMO Summit Europe read more >
J. Boye Philadelphia 2015
May 5-7, 2015. Philadelphia, PA, USA. Keynote: Raising the Bar on Customer Experience by Scott Liewehr Foundations for Best-fit WCM Service Provider Selections by Cathy McKnight Event website: J. Boye Philadelphia 2015 read more >
Your CMS Vendor Got Acquired
March 26, 2015. Online Webinar. Online webinar with Cathy McKnight. read more >
Adobe Summit 2015
March 9–13, 2015. Salt Lake City, UT. Meet Scott Liewehr, Cathy McKnight, Tim Walters, Ph.D., Connie Moore, and Robert Rose at Adobe Summit 2015. Robert Rose will be speaking on March 10, 2015. Event website: Adobe Summit 2015 read more >
Stories from the CMS Selection Trenches
March 3, 2015. Online Webinar with Cathy McKnight and Connie Moore read more >
Social Media Week 2015
February 25-27, 2015. New York, USA. Meet Cathy McKnight at Social Media Week. Event website: Social Media Week. read more >
