This past year has been an amazing start to the Digital Clarity Group journey. We have grown into an incredible team of ten strong members, all contributing to the same vision, based on a worldview we hold in common. We’re physically spread across the world, but we’ve grown into a tight-knit family, and I couldn’t… read more >
Personalization is a vital part of user experience. If done well, it molds volumes of content and data into a concise, meaningful message. It cuts out the annoying irrelevance and makes customer journeys easier. Amazon does it. Facebook does it. Google does it. And so should you! Or at least this is what your customers… read more >
There are only a couple of weeks until the first-ever Now What? Conference on April 18th, 2013 in Sioux Falls, SD, NS. The aptly-named conference is a one-day event designed to help anyone who works with a website post-launch to answer the question, “How do we keep our website useful and relevant?”. DCG Principal Analyst Cathy McKnight… read more >
Join us for Inbound Marketing Summit in New York City, April 3 – 4 at the Altman Building! Cathy McKnight, DCG Partner and Principal Analyst, will be leading two panels at IMS13: “Open Source CMS and Web Publishing – Which Way Should I Go?” and “Practical Big Data Strategies for Marketers”. Additionally, Allen Bonde, DCG Partner… read more >
The search for next big thing when it comes to Customer Relationship Management has been a long, strange trip for those of us who remember when Siebel was battling it out with Brock and Saratoga, and cloud computing was still a gleam in Eric Schmidt’s eye. But here we are, a dozen years after the… read more >
This is a big week for DCG. Not only are we announcing the expansion of our coverage into Social CRM, but we are excited to announce that Allen Bonde has joined our firm as a Partner and Principal Analyst. Allen is a seasoned industry analyst and a well-reputed veteran in the world of CRM and… read more >
DCG Principal Analyst Tim Walters addresses today’s top challenges in getting the most from Digital Customer Experience, and how to tackle them in a pragmatic way. This webinar, sponsored by Hippo, takes place at 11:00am EST on February 5, 2013.
The just concluded Consumer Electronics Show (CES) and related recent announcements illustrate the speed and inevitability of the transition to ubiquitous computing and connectivity. As we noted in our DCG Insight paper on ubiquity and the mobile shift, ubiquity means more things become not only computerized but also connected to each other, to the cloud,… read more >
With every New Year come the dreams and predictions of what the next 365 days will bring. The DCG team has pulled together a few of our own predictions (and wishes) for 2013 … The web content management (WCM) nomenclature fog will (finally) begin to lift, as bigger vendors further embrace some variation of CEM… read more >
Oracle buying Eloqua for $871 million is a BIG deal. A big deal that is good for those who own Eloqua stock (as my colleague Robert Rose said, “Merry Christmas Eloqua employees”), but maybe not something to toast if you are an Eloqua customer. Time will tell that tale. All-in-one solution With this announcement, Oracle… read more >
