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DCG research and articles about: CIO

NASSCOM India Leadership Forum 2017

Scott Liewehr delivers a business track keynote on “Achieving Customer Experience Success by Humanizing Your Approach” at  NASSCOM’s India Leadership Forum in Mumbai. This is the 25th anniversary edition of the event, which attracts IT leaders and practitioners from around the globe. This year’s theme is “Digital Inflection Point: Re-Imagine Not Re-Engineer.” Sessions are organized around five topics: megatrends, technologies, imperatives, enablers, and dilemmas. The program features an  impressive list of speakers: IBM’s Ginni Rometty; executives from digital partners and integrators including GE Digital, Deloitte Digital, Accenture, Tata Consultancy, and Cognizant; and CIOs and digital leaders from brands such as Philips. Pitney Bowes, Cisco Systems, Steelcase, and the City of Los Angeles.

Scott’s presentation at NASSCOM’s 2016 conference was entitled “Two Sides of the Digital Transformation Coin: Digital Inside and Outside.” View the video here, and read the DCG report on which his talk is based. Contact us to arrange a time to meet with Scott in Mumbai.

Risk Uncertainty

Who Drives Customer Experience: The CIO, The CMO, or Fill-In-The-Blank?

How many times have you heard or read about the demise of the CIO?  The way some experts describe it, these poor, unlucky professionals are slowly going extinct, what with cloud and systems integrators and who knows what else taking over their jobs.  According to the demise storytellers, the CIO is quickly becoming a mid-management… read more >


The Role of C-Suite Diplomacy in the CMO-CIO Debate

If you follow the issues of the day in the customer experience management (CEM) arena, you are undoubtedly familiar with the theme of the CMO-CIO relationship, or the lack thereof. Those who hold those titles, depending on what you read, are; putting the customer at the center of everything, or dead, or gaining in budget influence, or disconnected from each… read more >

Digital Clarity Group

DCG Sr. Analyst Robert Rose interviewed on

Monday August 19, 2013, New York – Digital Clarity Group Partner and Senior Analyst Robert Rose was recently interviewed for Covering topics from Big Data to social ROI, Robert gave CMO readers insight into how content marketing can be effectively leveraged for increased business success. As an expert in content marketing, Robert Rose discussed the… read more >


When Did Marketing Become IT?

The process of marketing is changing. Yes! we finally understand this now. The need to deliver on Peter Drucker’s promise of marketing as “the distinguishing, unique function of the business” is becoming self-evident. As such, the skill of marketing is one that is pervasive throughout the entire organization. As Drucker  said, “leadership is a marketing… read more >


IT’s security blanket hampers response to digital disruption

Remember fear and trembling in the face of open source software (OSS)? Circa, say, 2006 — as the OSS vendor space was exploding and early adopters were revealing measurable benefits and impacts — the prevailing attitude among enterprise IT departments was still . . . resistance. A familiar flock of anxieties about OSS solutions were… read more >

1_31_13 DCG Infl Str Decisions

Increasing strategic influence in IT

Everywhere you turn, you find people who are ready to give you the secret on how to be more “strategic” – or at least after you hire them or buy their books. However, despite all the amazing claims, I really don’t believe that IT influence depends on where you sit, who you report to, whether… read more >


If the CMO is the new CIO – We Should All Say Uh-Oh!

If you haven’t noticed there’s great buzz afoot over a recent report where analyst Laura McLellan concluded that by 2017, the CMO will spend more on IT than the CIO.  This proclamation is going the technology/marketing wonk version of viral. Even Michael Lazerow used it in his New Beginnings post explaining why he was super-excited… read more >

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