Close Window
Member Login
 

DCG research and articles about: CMO

Walking a tightrope without realizing the risk

Equifax’s egregious response to a hacking breach–it’s past time to take precautions

Well, it’s happened again. We should be used to it by now, but it’s still shocking. Here’s yet another massive cybersecurity breach by criminals who made off with social security numbers, birthdays, addresses, and in some instances, driver’s license numbers and credit card numbers. (See this NBC News report for more details.) This time the… read more >

CMO Insight Summit

Meet Scott Liewehr at the fall CMO Insight Summit, an executive forum for chief marketing officers and digital leaders who want to share their experiences and learn from their peers. The Summit explores topics such as getting ahead of the curve with an effective digital strategy, delivering a seamless and cohesive brand experience across traditional and digital channels, and driving results through effective storytelling. The keynote speaker is Rahul Khanna, global head marketing negotiations for Uber.  Delegates represent leading brands including Tyson Foods, Starbucks, Bacardi, and Beachbody. The Summit takes place at the Fairmont Mayakoba, Riviera Maya, Mexico.

Scott will moderate a round table that kicks off the Summit on the evening of day one. He’ll also present a workshop on key issues that leaders must consider when engaging and managing partners for successful digital transformation. He includes insights from voice-of-the-customer feedback on partner performance, gathered from global marketing technology buyers.   

Contact us to arrange a time to meet with Scott onsite or to connect in advance of the Summit. Reports relevant to the topic that Scott will address include Go Live is Just the Beginning: Digital Transformation Requires a New Approach to Technology Implementation and Five Types of Customer Experience Management Service Providers.

 

CMO Insight Summit

Meet Jake DiMare and Mary Laplante at the CMO Insight Summit, hosted by GDS Group. Jake and Mary moderate a round table on messaging through storytelling, and Jake delivers a workshop session on marketing for the Internet of Things. Digital Clarity Group is the designated analyst partner for this and other GDS Summits.

This event is designed for senior marketing executives and business leaders from across North America. The agenda is organized around three key themes:getting ahead of the curve with an effective digital strategy; delivering a seamless and cohesive brand experience across traditional and digital channels; and driving results through effective storytelling. Executives from GE, Starbucks, Marriott, WalMart, and  American Express are among the global brands attending the Summit.

Contact us to inquire about an invitation, or to arrange a time to meet with Mary and Jake.

CMO Digital Insight Summit

Meet Jake DiMare and Mary Laplante at the CMO Digital Insight Summit, an invitation-only event hosted by GDS Group. The Summit is designed to help digital leaders implement programs more effectively by sharing their experiences in a peer-to-peer environment and by learning from industry experts with deep understanding of what it takes to succeed in today’s digital economy. Digital Clarity Group is the designated analyst partner for this and other GDS Summits. Executives from Ralph Lauren, VISA, Jaguar Land Rover, and Revlon are among the global brands attending the Summit.

On Wednesday, March 22, Jake moderates an executive round table on “Customer Experience: Delivering a Seamless and Cohesive Brand Experience Across All Digital Channels.” Mary moderates an executive round table on “Mobile Marketing: Finding Our Place with Location-Based Marketing.” Jake and Mary will be on hand throughout the Summit to contribute to the workshops and panels and to meet with CMO participants.

Contact us to inquire about an invitation, or to arrange a time to meet with Scott and Jake. For analysis related to the Summit topics, read Jill Finger Gibson’s post on how companies are coming to terms with omnichannel engagement. Read the findings from our original research on consumer perspectives on location-based marketing in this report entitled Consumers Give Location Marketing a Resounding Maybe.

Free Developer Report

Customer Experience Leaders Must Step Up to the Cybersecurity Challenge

Please Login to view this page. (Not a member? Register)

Hacker using laptop. Hacking the Internet.

CMOs, cybersecurity and the criticality of customer trust

Drip. Drip. Drip. Drip. That’s the sound of Wikileaks. As the CMO of a large or small business, or as a senior marketing executive, how concerned are you about Wikileaks, Russian hackers, or someone else raiding your company and then publicizing or selling information about your customers for the whole world (and even the media)… read more >

8th CMO Summit US

Re-Evaluate, Re-Shape, Re-Connect – Marketing Leadership in a Culture of Change

In October 2016 the 8th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America. Scott Liewehr and Jake DiMare will be attending to lead roundtable workshops and Jake will be speaking on Digital Transformation.

NG Chief Marketing Officer US

Re-Evaluate, Re-Shape, Re-Connect – Marketing Leadership in a Culture of Change

In October 2016 the 7th Annual Next Generation CMO Summit will bring together a select group of 100 senior marketing decision makers and business leaders from across North America. Scott Liewehr and Jake DiMare will be attending to lead roundtable workshops and Jake will be speaking on Digital Transformation.

Business person in need of help

Marketers are still drowning in big data

Last week Scott Liewehr and I joined more than sixty leaders representing some of the most respected globally-recognized brands along with a group of marketing technology vendors and implementation service providers for the CMO Digital US Summit. Held at the stunning Rancho Bernardo Inn in San Diego, this premier event focused on helping brands get ahead… read more >

Digital Clarity Group

Will SAP Hybris’ partner ecosystem support its shift into holistic Customer Experience Management?

I’m attending the SAP Hybris Summit in Munich, Germany this week. Executives spent much of the opening keynote painting a vision for their plans to support holistic customer experience (my words), including marketing, ecommerce, customer service, customer support, billing, and more. You can find more information about those announcements from the various journalists covering the… read more >

Meet us at: