Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >
DCG research and articles about: CMS
If you are involved with your organization’s content management system in any capacity, you have probably heard the term “headless CMS” bantered about and have wondered what the heck everyone was talking about. Here’s the answer: headless is a (not-so-new) “new” approach for architecting web content management that has roots in decoupled content management systems…. read more >
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You know that expression about “teaching old dogs new tricks . . . ?” Well, it’s true. In fact, it’s worse than that—I’m having trouble teaching my two-year-old Dalmatian new tricks and he isn’t even middle aged. My dog only wants to do what he already knows how to do —and, what he already likes… read more >
Congratulations! In recognition for your hard work and reputation for getting things done, you’ve been assigned as the project lead for your company’s new “digital transformation” initiative. This initiative may have a different name involving terms such as “website”, “e-commerce”, “experience”, or all three, but the underlying challenge is the same. Your current digital infrastructure isn’t cutting it anymore. Your… read more >
Meet with Scott Liewehr and Cathy McKnight at Adobe’s digital market conference, an annual gathering of customers, partners, and analysts who share their expertise in practices, technologies, and strategies. Celebrity keynoters include Peyton Manning and Kate McKinnon, The agenda promises customer speakers from brands such as Comcast, Dell, Lowe’s, Vanguard, and Walgreen’s. Breakout sessions are organized into eight tracks, and the event offers opportunities to meet with Adobe implementation partners.
Contact us to arrange a meeting with Scott or Cathy.
Selecting the right CMS by using known best practices is a great way to start your organization’s journey on the road to success. But it’s only half the battle; next comes the hard part, which is to complete a successful CMS implementation using the lessons learned from organizations that have already gone through the process…. read more >
“Sell the problem you solve, not the product.” ~ CMS Vendor Sales Team Training When it comes to selling technology, there are almost as many selling methods as there are technology types. Well not really, but there are lots of different approached to selling – Target Account, SPIN, Miller-Heiman, Value, and the list goes on…. read more >
The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.
Scott Liewehr will be a panelist in the opening keynote: Industry Analysts Discuss Current Trends & The Future.
Cathy McKnight facilitate a workshop on December 1st on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer journey.
Mary Laplante will moderate two sessions:
- Engaging With Global Audiences: Who’s Leading Today With Contemporary Language Practices And Technologies? In this forward-looking session, Mary will ask knowledgeable experts Eric Hodge, Vice President Language Technology, SDL, Clint Poole, Chief Marketing Officer & Senior Vice President, Lionbridge, Carl Yao, VP Global Strategy, CSOFT International, and Calvin Scharffs, VP Marketing, LingoTek about the future of translation and localization technology infrastructures, the practices they’ll support, and the capabilities that will be required.
- Engaging Global Audiences: What’s On The Horizon For Language Practices, Capabilities, And Technologies? In this best-practices focused discussion, Mary will ask panelist J. Bradford Kain, President, Quoin, Steven Steiner, UX Manager, Olson Digital, ICF Olson, and Terry Peters, UX Manager, ICF Olson to share their experience and advice for success for managing large and complex projects.
Jill Finger Gibson will moderate a panel: Here Come The Bots: How Innovations In Artificial Intelligence Will Shape The Future Of Content And Commerce. This session will explore what the rise of conversational commerce will mean for content management and content and commerce integration with panelists: Adrien Nussenbaum, CEO, Mirakl, Roland Benedetti, Chief Product and Marketing Officer, eZ, and Sergio Silva, Director of Partner Success, Kik.
Jake Dimare will moderate a discussion between Jacqueline Lagratta-Mattern, Digital Marketing Manager & Strategist, Campbell Soup Co. and Maureen Thormann, Senior Digital Customer Experience Manager, National Instruments on modern customer experiences using iterative testing, measurement, and analysis to build and grow reach, and engage more deeply with customers – something all digital marketers should relate to.
A few months ago my colleague Alan Pelz-Sharpe published a report noting the increase in acquisitions of CMS vendors, such as those of Sitecore, Episerver, and Ektron by private equity firms (with the latter two acquired by the same firm and subsequently merged) and of CrownPeak by Active Standards. The report predicted that this trend… read more >
CEM is an imperative because you're either competing with superior customer experiences -- or you're not even part of the game.
Tim Walters, Ph.D.,
The CEM Imperative.
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