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DCG research and articles about: commerce

Salesforce Connections 2018

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Meet Cathy McKnight at Salesforce Connections, the vendor’s annual conference on digital marketing, commerce, and customer service.

The agenda features more than 500 sessions focused on knowledge by role; on products and integration; and on vertical markets including retail, consumer good, financial services, healthcare and life sciences, and manufacturing. A day for Salesforce partners precedes the main conference.

Contact us to arrange a time to connect with Cathy onsite. DCG research and analysis related to conference topics include this Insight Paper on customer journey strategies in retail, this post on commerce capabilities and digital agencies, and this report on aligning people and process for customer experience.

Webinar: Getting Ready for Next-Generation Commerce

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Multiple dates/times

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Next-generation commerce is more than just the purchase transaction. It delivers a seamless experience across channels, even IoT devices. Most important, it focuses on continuing the customer conversation throughout the end-to-end experience. In this session, Jill Finger Gibson, DCG Principal Analyst, and Nate Barad, Sitecore Senior Director Product Marketing, discuss people, processes, and technologies for next-generation commerce.

Jill and Nate use the manufacturing sector as a specific example. More and more, manufacturers are going directly to end-buyers, be they consumers or businesses, rather than just being wholesalers to retail outlets. How are companies doing this, and what are the key challenges? Other topics include:

  • What is “next-generation” commerce? What makes it different from earlier generations?
  • What are the drivers for B2B versus B2C? Or are they the same?
  • For companies without in-house expertise, what’s required to move to next-generation commerce? What should they look for in a partner?

For additional analysis, download Jill’s popular report, A Brand Manufacturer’s Guide to Direct-to-Consumer e-Commerce. She introduces the paper in this post. See also her advice to digital agencies on adding transaction expertise to their creative services. Contact us if you’d like to connect with Jill to discuss your company’s plans (or lack thereof) for next-generation commerce.

webinar

Three Hot Topics, Three Webinars

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In three upcoming webinars, our analysts cover the hot topics that are shaping the digital agenda for 2018. Jill Finger Gibson describes next-generation commerce, using direct-to-consumer commerce in the manufacturing sector. How are companies executing, and what are the key challenges? Tim Walters delivers hope to marketers with a positive take on data-driven marketing in a… read more >

Gilbane Digital Content Conference 2017

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The Gilbane Digital Content Conference brings together content strategists and managers, marketers, technologists, IT and business executives, as well as external service providers to learn and share how to put the pieces of the puzzle together. At this year’s conference Digital Clarity Group will be well represented.

Cathy McKnight will facilitate a workshop on November 30th on Mapping Customer Journeys and Managing Content: How to Align Practices for Great Customer Experience. In this workshop participants will learn how to overlay journey maps onto their content management infrastructure and evolve their CMS as a true hub of engagement. The workshop includes a lot of interactivity and exercises (journey mapping, scenario development), and discussion on to leverage current CMS and other marketing technology solutions to support the mapped customer  journey.

Cathy will also moderate three panels:

Mary Laplante will moderate two sessions on Wednesday, November 29, 2017:

Jill Finger Gibson will moderate two panels on Tuesday, November 28, 2017:

Faneuil Hall Marketplace at Dusk

Recommended reading for the Gilbane Boston-bound: content and commerce, AI, DAM, and customer journeys

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It might seem like we’re playing SEO bingo with the title of this post. If you are making the annual trek to Boston for the Gilbane Digital Content Conference (November 28 to 30), you’ll recognize these practices and technologies as themes across the program. They are also topics that DCG team will be covering in our… read more >

Free Developer Report

Contextual Commerce Is Coming, But Will Consumers Care?

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In this Insight Brief Jill Finger Gibson takes a look at the trends and shares insights on the state of the art with Contextual Commerce. In it, Jill breaks down the differences between Traditional and Contextual, explores the impact of social, and unpacks the key challenges.

Grinch Face

Now is the Time to Prep for a Data-driven Holiday Retail Season

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Please, retailers, enjoy the rest of the summer! Tan, grill, softball, camp out, and eat watermelon until you are bloated by the sheer pleasure of it all and can do no more than lay on a beach in the warm sunlight like a Twitter fail whale. Have a mid-day snooze if you like – it’s still… read more >

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Newly Independent Magento Targets the Enterprise

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Magento’s annual Imagine conference last week in Las Vegas followed the standard format for today’s software vendor conferences: new product announcements, break-out sessions, executive presentations, and partner awards. Where it diverged from the norm was that it was also a kind of unofficial independence party. The gathering of partners, customers, employees, and community members was… read more >

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Two Countries, One Customer: Navigating the Content and Commerce Divide

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When I travel to countries that share a border, I love seeing how those countries may have little in common – speak different languages, eat different foods, and have different customs – and yet manage to communicate and co-operate so that people can cross back and forth easily between the two. From a traveler’s perspective,… read more >

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Gilbane Content and Digital Experience Conference 2015

December 1-3, Boston, MA, USA. Foundations for the strategic selection of a Service Provider partner, by Cathy McKnight Holistic Customer Experiences Require Fundamental Change, by Connie Moore Global Experience Management: Analyst Views on Trends and Practices, by Mary Laplante How to Integrate the Content and Commerce Experience, by Jill Finger Gibson Event website: Gilbane Content… read more >

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