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DCG research and articles about: Connie Moore

Webinar: The Cure for Marketing Fatigue in Life Sciences: How Customer Journeys Pave the Way to Better Experiences

1:00 pm ET

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If you are a marketing leader in life sciences responsible for acquiring, onboarding, engaging, and retaining patients and health care providers, this webinar is for you.

Marketing is already challenging for life sciences companies. There’s the complex landscape of patients, influencers, practitioners, and channels, plus highly regulated operating environments. Adding to the pressure: Marketing expectations are also ramping up as today’s patients and physicians expect the same level of digital engagement they experience as when they bank, shop, and travel as individual consumers. Savvy marketers in life sciences must go beyond conventional campaign-based marketing, especially as patients and physicians tune out due to fatigue with endless print and broadcast. Leaders are borrowing a page from the digital playbooks in consumer industries and turning to customer journeys to bring new thinking to their marketing strategies and programs.

Join Connie Moore, Senior Vice President of Research for Digital Clarity Group, and Gina Mencias, Global Group Manager for Roche Diabetes Care, for unique insights into customer journey strategies and how they can change the ways that life science marketers engage audiences and increase the value of their marketing investments.

OPEX Week: Business Transformation Summer Summit

Meet Connie Moore at the OPEX Business Transformation Summit hosted by IQPC. This event targets business leaders who are driving their organizations towards process excellence (OPEX) in the digital era. As part of the pre-conference Customer Experience Day, Connie will deliver a workshop on marrying process excellence with the customer journey, using examples from leading organizations that are designing process hand in hand with customer journey mapping. On day one of the main conference program, Connie will participate in a panel discussion entitled “Spotlight on Culture and Change,” in which participants provide guidance on organizational change management.

Speakers represent industry leaders such as AT&T, eBay, Wells Fargo, Eli Lilly, Kellogg’s, Merck, Intel, and Swarovski.

For insights into the topics that Connie will cover, download her  analyses of business process management and organizational change management as core competencies for customer experience management (CEM). Relevant reports also include Transform Customer Experience and Operational Excellence by Going Digital Outside and Get Started on Creating Great Customer Experiences with Journey Strategies.

Webinar: Global Awards for Excellence in Case Management

11:30 am ET

Connie Moore is co-presenter of the Annual Workflow Management Coalition (WfMC) Case Management Awards, announced live during this online event. Connie shares the virtual podium with Keith Swenson, Chairman of the WfMC and Vice President of Research and Development at Fujitsu North America. As part of the webinar, Connie will also provide insights on case management trends.

The WfMC awards recognize user organizations worldwide that have excelled in implementing innovative solutions for case management, a business practice closely related to business process management (BPM). 2017 nominees include Blueprint Genetics, Law Society of Singapore, National Bank of Kenya, PowerSouth Energy Cooperative, and University of Notre Dame. Attendees have an opportunity to learn from award winners — what they did, how they did it, and what results they achieved. Registration is open to all.

For related analysis, read Connie’s post on BPM and case management.

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BPM: making the case for case management software

About five years ago, a new term emerged within the business process management (BPM) software market. This term, case management, refers to a specific approach for getting complex, information-intensive work done, as well as providing the name for a new category of BPM software. Case management, or adaptive case management as the WfMC calls it,… read more >

Robotic Process Automation (RPA): robots that automate routine and complex work

  What’s all the chatter about bots? It seems like 10-20% of my daily e-mail spam pertains to robots and chatbots– this kind of bot, that kind of bot, everywhere a bot. So, you might be wondering if you should pay attention to robots for business process automation or if this new product category–robotic process… read more >

OpenText Enterprise World 2017

Meet Connie Moore and Cathy McKnight at OpenText Enterprise World 2017 in Toronto, Canada. The event includes product training and workshops, a partner summit, product and developer labs, and an expo area showcasing solutions and partners. The main conference is organized around two tracks: a user track focused on OpenText solutions, and an industry track focused on trends and issues in financial services, life sciences, public sector, energy, and engineering industries. Customer speakers represent organizations such as the Smithsonian Institution, Alberta Energy Regulators, the Los Angeles County Department of Human Resources, BMO Financial Group,and the University of Waterloo. Celebrity keynoter is hockey superstar Wayne Gretsky.

Artificial intelligence making possible new computer technologies

Artificial intelligence grabs center stage at AIIM’s information management leadership council

Last week I attended and chaired a panel at the AIIM Executive Leadership Council in Washington, D.C. Attendees were drawn from the AIIM board, visionaries and thought leaders working in the information management space, and senior executives from some of the leading information management vendors. The event’s purpose was to identify emerging technologies and markets… read more >

Companies may be sitting on a treasure trove of customer feedback but don’t realize it

It’s increasingly difficult for companies to get good response rates when they ask customers for feedback. Many buyers are tired of being “invited” to participate in surveys at the end of telephone calls or chat sessions, or of being surveyed at the point of sale, or asked to log onto the website at the bottom of… read more >

Free Developer Report

Looking for Customer Feedback in All the Right Places

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connection concept with 3d rendering robotic hand pointing

AI for customer experience: overhyped but ready for some roles

The hype surrounding artificial intelligence (AI) in today’s marketplace cannot be overstated. Most of the excitement is just that—hype and hot air, plus a whole lot of confusion about what AI actually encompasses. Whether it’s 1) voice-driven assistants such as Alexa and Siri, 2) chatbots that engage with customers, 3) robotic process automation (RPA) that… read more >

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